{"product_id":"agile-project-management-3-books-in-1-the-complete-guide-to-agile-project-management-methodology-software-development","title":"Essential Scrum: A Practical Guide to the Most Popular Agile Process (Addison-Wesley Signature Series (Cohn)) by Kenneth S. Rubin 1 edition","description":"\u003cdiv class=\"a-fixed-left-grid\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"ppdFixedGridRightColumn\" class=\"a-fixed-left-grid-col a-col-right\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-id=\"nfw2zl-6ccvkj-5gdra7-j567wk\" data-cel-widget=\"bookDescription_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"140\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-fixed-left-grid\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\" id=\"ppdFixedGridRightColumn\"\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"4vgtxq-78pdsn-kxp11d-u92c92\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1628251840\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"140\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\"\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"5zj7dm-mbbm28-drhxwo-w70jx1\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"140\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\n\u003cdiv id=\"bookDescriptionBox\" itemprop=\"reviewBody\"\u003e\n\u003cdiv id=\"bookDescriptionBox\" itemprop=\"reviewBody\"\u003e\n\u003cp\u003e\u003cstrong\u003eA Practical Guide to the Most Popular Agile Process\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Single-Source, Comprehensive Guide to Scrum for All Team Members, Managers, and Executives\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you want to use Scrum to develop innovative products and services that delight your customers, \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eEssential Scrum\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis the complete, single-source reference you’ve been searching for. Leading Scrum coach and trainer Kenny Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you implement it far more effectively.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you are new to Scrum or years into your use, this book will introduce, clarify, and deepen your Scrum knowledge at the team, product, and portfolio levels. Drawing from Rubin’s experience helping hundreds of organizations succeed with Scrum, this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language for describing Scrum’s roles, artifacts, and activities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eEssential Scrum\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ewill provide every team member, manager, and executive with a common understanding of Scrum, a shared vocabulary they can use in applying it, and practical knowledge for deriving maximum value from it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch3 class=\"a-spacing-mini\"\u003eCustomer Reviews\u003c\/h3\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cspan class=\"a-text-bold\"\u003eExcellent! Best book I've ever read about Agile\/Scrum\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\"Well, written, complete and thorough. This really explains the purpose of Agile, and all the details of scrum. I've read quite a few books on this topic, but this is by far the most informative, and complete. Covers everything. And is well written, and enjoyable to read. Great book!\" —\u003cstrong\u003e\u003cspan class=\"a-text-italic\"\u003eThe Z Man\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eWanting a deeper understanding of the “why” behind some of the best Scrum practices?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cspan class=\"a-text-bold\"\u003e\"\u003c\/span\u003eThe books' easy-to-understand format, clear iconology and detailed diagrams makes complex concepts easy to digest. The basic principles that support the best Scrum practices are presented in a simple and coherent way that will enable the beginner to the Scrum expert to put into practice practical applications that drive real value.\" —\u003cspan class=\"a-text-italic\"\u003eRichard James Hoxie\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eWell Written\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cspan class=\"a-text-bold\"\u003e\"\u003c\/span\u003eThis book covers Scrum in wonderful detail. One thing I haven't seen mentioned much - it's also very easy to read and generally extremely well-written. This is not a super dense, difficult-to-get-through-but-worth it book. It's actually just easy to read, information-dense, and super worth it.\" —\u003cspan class=\"a-text-italic\"\u003euzair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eIt's the book to go agile completely, the scrum way!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cspan class=\"a-text-bold\"\u003e\"\u003c\/span\u003eHighly illustrative and its graphics helped me to remember processes during my PMP certification exam which I passed above target in all the 3 domains.\" —\u003cspan class=\"a-text-italic\"\u003eJames Ashaye\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eAdd vlue to your teams\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cspan class=\"a-text-bold\"\u003e\"\u003c\/span\u003eThis book covers BOTH the basics as well as providing you with an explanation of the framework so that you can begin applying scrum principles with your teams and projects. This is an EXCEPTIONALLY written manual on how to perform and ensure that you are adding value to your teams.\" —\u003cspan class=\"a-text-italic\"\u003eP. Caroll\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eThis is the Scrum book to get\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cspan class=\"a-text-bold\"\u003e\"\u003c\/span\u003eI'm a professional Agile\/Scrum instructor, and I've developed and teach a custom Agile\/Scrum course. I use Ken's book Essential Scrum to help the topic come alive for my students. Ken's book is one of the best I've found on Scrum! His practical application and explanations help to provide much-needed context to the Scrum framework. I particularly find that his illustrations are absolutely wonderful in helping someone understand the topic - and I would expect my students would agree.\" —\u003cspan class=\"a-text-italic\"\u003eLance Foust\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eGreat reference book\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cspan class=\"a-text-bold\"\u003e\"\u003c\/span\u003eA very good comprehensive book for scrum and agile principles. The way it is written is so easy to follow and the examples and illustrations are very useful.\" —\u003cspan class=\"a-text-italic\"\u003eRaghda Eldessouky\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eEditorial Reviews\u003c\/h2\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-base\"\u003e\n\u003ch3\u003e\u003cspan\u003eReview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cspan\u003e¿\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003e“Agile coaches, you’re gonna be happy with this book. Kenny Rubin has created an indispensable resource for us. Do you have a manager that just doesn’t ‘get it’? Hand them this book and ask them to flip to Chapter 3 for a complete explanation of how Scrum is less risky than plan-driven management. It’s written just for them–in management-speak. Want to help the team come to a common understanding of Scrum? The visual icon language used throughout this book will help you help them. These are just two ways this book can aid you to coach Scrum teams. Use it well.”\u003cbr\u003e–Lyssa Adkins, Coach of Agile Coaches, Agile Coaching Institute; author, Coaching Agile Teams\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“One of the best, most comprehensive descriptions of the core Scrum framework out there! Essential Scrum is for anyone–new to or experienced with Scrum–who’s interested in the most important aspects of the process. Kenny does an excellent job of distilling the key tenets of the Scrum framework into a simple format with compelling visuals. As a Scrum coach for many teams, I continually reference the material for new ways to help teams that are learning and practicing the framework. I’ve seen Scrum continually misinterpreted and poorly implemented by big companies and tool vendors for more than ten years. Reading this book will help you get back to the basics and focus on what’s important.”\u003cbr\u003e–Joe Balistrieri, Process Development Manager, Rockwell Automation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“Corporate IT leadership, which has been slow to embrace agile methods, would benefit immensely from giving a copy of this book to all of their project and delivery managers. Kenny Rubin has laid out in this book all the pragmatic business case and process materials needed for any corporate IT shop to successfully implement Scrum.”\u003cbr\u003e–John F. Bauer III, veteran of technical solution delivery in large corporate IT shops\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“Kenny’s extensive experience as a consultant, trainer, and past managing director of the Scrum Alliance is evident in this book. Along with providing the basics and introduction to Scrum, this book addresses the questions of masses–what happens to project managers? Essential Scrum helps us understand the big picture and guides how organization leaders can support and be involved with their Scrum teams for successful agile transformations.”\u003cbr\u003e–Sameer S. Bendre CSM, PMP, Senior Consultant, 3i Infotech Inc.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“If you’re new to agile development or to Scrum, this book will give you a flying start. The examples and descriptions are clear and vivid, and you’ll often find yourself asking a question just before the book addresses that very topic.”\u003cbr\u003e–Johannes Brodwall, Principal Solution Architect, Steria Norway\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“Kenny’s well-structured explanations have a clarity to them that echoes the sensibilities of Smalltalk–the development environment with which he worked for years and from which both Scrum and Extreme Programming were born. This book pulls together a thorough set of agile management principles that really hit the mark and will no doubt guide you toward a more effective agile approach.”\u003cbr\u003e–Rowan Bunning, Founder, Scrum WithStyle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“There are lots of books on Scrum these days, but this book takes a new angle, a reality check for software practitioners. Kenny uses real-world examples and clear illustrations to show what makes a solid foundation for successful agile development. Readers will u\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eAbout the Author\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eKenneth S. Rubin\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eprovides Scrum and Agile training and coaching to help companies develop products more effectively and economically. A Certified Scrum Trainer, he has trained more than eighteen thousand people on Agile and Scrum, Smalltalk development, managing object-oriented projects, and transition management. He has coached hundreds of companies, ranging from startups to the Fortune 10. Rubin was the first Managing Director of the worldwide Scrum Alliance, a nonprofit organization focused on successful Scrum adoption. His diverse development roles have included successful stints as Scrum product owner, ScrumMaster, and developer. Rubin’s executive management roles have included CEO, COO, VP of Engineering, VP of Product Management, and VP of Professional Services. He is the author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eSucceeding with Objects\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e(Addison-Wesley, 1995).\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":56754562531659,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/Blue_WhiteModernUrbanFashionSaleVideoFacebookPost_1000x1000px_64.jpg?v=1773062924","url":"https:\/\/bookread.io\/products\/agile-project-management-3-books-in-1-the-complete-guide-to-agile-project-management-methodology-software-development","provider":"bookread","version":"1.0","type":"link"}