{"product_id":"artificial-intelligence-for-business-creativity-routledge-focus-on-business-and-management","title":"Artificial Intelligence for Business Creativity (Routledge Focus on Business and Management)","description":"\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"0993745598\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"7y9w7h-rgk3d4-2xixgp-6jetc1\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"ta5yoj-8ioql3-heksr8-7lupo6\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"9819961939\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"280\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"1305110595\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"uabt8b-pqh18f-fjx0tp-chru34\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"lhahtt-5uk275-s35g8f-o2ncre\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1032262982\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"280\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003c!--StartFragment --\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf0\"\u003eArtificial Intelligence for Business Creativity\u003c\/span\u003e\u003cspan class=\"cf1\"\u003e provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creativity and macro-level organizational innovation through the lens of AI. It delves into three crucial areas where AI can stimulate business creativity: product and service design, optimized processes, and enhanced organizational collaboration. The authors also highlight the versatility and capability of generative AI systems in promoting creativity and innovation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf1\"\u003eIntended for business leaders, managers, entrepreneurs, and those interested in AI and creativity, the book offers practical guidance and insightful recommendations on how organizations can effectively utilize AI to enhance their creative process. By offering a comprehensive understanding of the role of AI in fostering creativity, the book equips its readers with the tools to stay ahead in the rapidly changing landscape of AI and creativity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf1\"\u003eThis book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how to effectively leverage it to foster creativity and innovation in their organization. It is a must-read for anyone looking to increase their knowledge and understanding of AI and its impact on business creativity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cstrong\u003e\u003cspan class=\"cf1\"\u003eTable of Contents\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf1\"\u003eForeword\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf0\"\u003eIgor Jablokov\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf2\"\u003e　\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf3\"\u003eINTRODUCTION\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf0\"\u003eMargherita Pagani and Renaud Champion\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf3\"\u003ePART ONE - Artificial Intelligence and Creativity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf1\"\u003e1. Creativity and Innovation in the Age of AI\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf0\"\u003eYoram (Jerry) Wind, Margherita Pagani, and Stacey Lynn Schulman\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf1\"\u003e2. Could Artificial Intelligence make us humans more creative?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf0\"\u003eMargherita Pagani, Renaud Champion\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf4\"\u003e　\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf3\"\u003ePART TWO - From Individual Creativity Towards Business Creativity\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli class=\"pf1\"\u003e\u003cspan class=\"cf1\"\u003eWhen Artificial Intelligence Systems help to inspire creative new venture ideas\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf0\"\u003eMargherita Pagani, Nathan Sorin\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli class=\"pf1\"\u003e\u003cspan class=\"cf1\"\u003eHow AI can foster Business Creativity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\u003cspan class=\"cf0\"\u003eMargherita Pagani, Renaud Champion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\u003cspan class=\"cf1\"\u003eArtificial Intelligence and Creativity in Marketing: a proposed typology and new directions for academia-industry collaborations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\u003cspan class=\"cf0\"\u003eNisreen Ameen, Gagan Deep Sharma, Shlomo Tarba\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\u003cspan class=\"cf1\"\u003eTowards AI-enabled support for creative thinking about business models\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\u003cspan class=\"cf0\"\u003eMark Dowsett, Neil Maiden, Charles Baden-Fuller\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\u003cspan class=\"cf1\"\u003eConclusions and Future Directions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf0\"\u003eMargherita Pagani and Renaud Champion\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf2\"\u003e　\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf3\"\u003eAPPENDIX – Think Forward\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf1\"\u003eLegal Issues of AI for Business Creativity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf0\"\u003eOlivier Lasmoles\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf0\"\u003eIndex\u003c\/span\u003e\u003c\/p\u003e\n\u003c!--EndFragment --\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"globalStoreInfoBullets_feature_div\" data-csa-c-id=\"7l6fau-kmopks-vkyyoq-2l5g0u\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1032262982\" data-csa-c-slot-id=\"globalStoreInfoBullets_feature_div\" data-csa-c-content-id=\"globalStoreInfoBullets\" data-csa-c-type=\"widget\" data-feature-name=\"globalStoreInfoBullets\" class=\"celwidget\" id=\"globalStoreInfoBullets_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"buyingOptionNostosBadge_feature_div\" data-csa-c-id=\"kfpjm3-7i25l-hhnox8-7za1xn\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1032262982\" data-csa-c-slot-id=\"buyingOptionNostosBadge_feature_div\" data-csa-c-content-id=\"buyingOptionNostosBadge\" data-csa-c-type=\"widget\" data-feature-name=\"buyingOptionNostosBadge\" class=\"celwidget\" id=\"buyingOptionNostosBadge_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"tellAmazon_feature_div\" data-csa-c-id=\"h0gqq3-5jtli4-ryqunc-39dfud\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1032262982\" data-csa-c-slot-id=\"tellAmazon_feature_div\" data-csa-c-content-id=\"tellAmazon\" data-csa-c-type=\"widget\" data-feature-name=\"tellAmazon\" class=\"celwidget\" id=\"tellAmazon_feature_div\"\u003e\n\u003cdiv data-cel-widget=\"tell-amazon-desktop_DetailPage_2\" data-csa-c-id=\"wruobl-sakpvs-jqyilm-xxxaa1\" data-csa-c-painter=\"tell-amazon-desktop-cards\" data-csa-c-type=\"widget\" data-csa-c-slot-id=\"DsUnknown-3\" data-csa-c-content-id=\"DsUnknown\" data-csa-op-log-render=\"\" class=\"celwidget c-f\"\u003e\n\u003cdiv data-mix-claimed=\"true\" data-acp-tracking=\"{}\" data-card-metrics-id=\"tell-amazon-desktop_DetailPage_2\" id=\"CardInstanceTGpzqkS0-8Q9JsCpiUE-tQ\"\u003e\n\u003cdiv class=\"_tell-amazon-desktop_style_tell_amazon_div__1YDZk\" data-logged-in=\"false\" data-session-id=\"523-7312587-0785701\" data-marketplace=\"A1RKKUPIHCS9HS\" data-customer-id=\"\" data-asin=\"1032262982\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"tableofcontents-section\" class=\"tableofcontents-section\"\u003e\n\u003cdiv class=\"page-section\"\u003e\n\u003cdiv class=\"section-content collapsed\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cb\u003eBOOKREAD™ 5-STEP SATISFACTION GUARANTEE\u003c\/b\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e1. No Risk, 30-Day Money-Back Guarantee. \u003cbr\u003e2. instant download. No surprises or hidden fees.\u003cbr\u003e3. Safe Payments via Credit\/Debit Card or PayPal® \u003cbr\u003e4. McAfee™ and SSL secured shopping cart.\u003cbr\u003e5. lifetime customer support.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"PDF","offer_id":57001033924939,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/61pQwxAh7AL._SL1500.jpg?v=1775860274","url":"https:\/\/bookread.io\/products\/artificial-intelligence-for-business-creativity-routledge-focus-on-business-and-management","provider":"bookread","version":"1.0","type":"link"}