{"product_id":"blue-ocean-strategy-beyond-disruption-collection-2-books","title":"Blue Ocean Strategy + Beyond Disruption Collection (2 Books)","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eThe two landmark books, \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eBlue Ocean Strategy\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eBeyond Disruption\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e, that together challenge everything you thought you knew about winning the future.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese two iconic books, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eBlue Ocean Strategy\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eBeyond Disruption\u003c\/span\u003e\u003cspan\u003e, together changed how the world thinks about strategy and innovation. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eBlue Ocean Strategy\u003c\/span\u003e\u003cspan\u003e, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped new market spaces free of competition. Just as \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eBlue Ocean Strategy\u003c\/span\u003e\u003cspan\u003e redefines the essence of strategy, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eBeyond Disruption\u003c\/span\u003e\u003cspan\u003e redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cb\u003eBOOKREAD™ 5-STEP SATISFACTION GUARANTEE\u003c\/b\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan rwr=\"1\"\u003e\u003cstrong\u003e1. No Risk, 30-Day Money-Back Guarantee. \u003cbr\u003e2. instant download. No surprises or hidden fees.\u003cbr\u003e3. Safe Payments via Credit\/Debit Card or PayPal® \u003cbr\u003e4. McAfee™ and SSL secured shopping cart.\u003cbr\u003e5. lifetime customer support.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":56754566463819,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/81xcHDT4l6L._SL1500.jpg?v=1773062950","url":"https:\/\/bookread.io\/products\/blue-ocean-strategy-beyond-disruption-collection-2-books","provider":"bookread","version":"1.0","type":"link"}