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data-csa-c-id=\"qwr6lw-igf6r7-g9g0jx-dbd5m9\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"1118255496\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"grcj2x-d1wd5z-z0zg9y-cyl534\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cp\u003e\u003cspan\u003eUsing many real-world examples and cases, this book identifies key factors and processes that have contributed to the creation of successful new products, buildings, and innovations, or resulted in some failures. Such factors include the creativity of individuals and groups, their sources of inspiration, the processes of creative design and innovation, and the characteristics of the products, buildings, and innovations themselves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMuch has been written about creativity and innovation, but what helps to foster creativity, enable creative ideas to be translated into practical designs, and ensure those new products or buildings succeed as innovations on the market or in use? This book discusses these elements through the author’s origination and analysis of examples and case studies ranging from the revolutionary innovation of the smartphone, through radical innovations in domestic appliances and sustainable housing, to creative designs of contemporary jewellery. The broad range of examples and cases include product and fashion design, filmmaking and fine art, as well as industrial design, engineering, and architecture, offering lessons for creatives, designers, and innovators from many subject backgrounds. Analysis of the different factors, successes, and failures are presented in text boxes throughout the book to allow readers to easily understand the key lessons from each example or case, with numerous colour visuals, diagrams, and charts for illustration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis book is a must-read for a broad audience interested in creativity, design, and innovation, including practitioners in design, engineering, architecture, and product management, and students and instructors of those subjects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"acc-content\" class=\"accordion-item\"\u003e\n\u003ch2 id=\"flush-headingThree\" class=\"accordion-header\"\u003eTable of Contents\u003c\/h2\u003e\n\u003cdiv aria-labelledby=\"flush-headingThree\" class=\"accordion-collapse collapse show\" id=\"flush-collapseThree\"\u003e\n\u003cdiv class=\"accordion-body\"\u003e\n\u003cp\u003e\u003cb\u003eChapter 1. Creativity, design and innovation: introduction and framework\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIntroduction: Creativity, design and innovation\u003c\/p\u003e\n\u003cp\u003eSources for the examples and case studies\u003c\/p\u003e\n\u003cp\u003eSources for theory and analysis\u003c\/p\u003e\n\u003cp\u003eReferences\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 2. Creativity and innovation in engineering, design, architecture, arts and media\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIntroduction\u003c\/p\u003e\n\u003cp\u003eEngineering\u003c\/p\u003e\n\u003cp\u003eIndustrial design\u003c\/p\u003e\n\u003cp\u003eArchitecture\u003c\/p\u003e\n\u003cp\u003eProduct and fashion design\u003c\/p\u003e\n\u003cp\u003eFilmmaking\u003c\/p\u003e\n\u003cp\u003eFine art\u003c\/p\u003e\n\u003cp\u003eFactors, processes and lessons for successful creative design and innovation\u003c\/p\u003e\n\u003cp\u003eReferences\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 3. Revolutionary innovation: the smartphone\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIntroduction\u003c\/p\u003e\n\u003cp\u003eKey innovations leading to the smartphone\u003c\/p\u003e\n\u003cp\u003ePrecursors to the iPhone\u003c\/p\u003e\n\u003cp\u003eCase study: The iPhone\u003c\/p\u003e\n\u003cp\u003eReferences\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 4. Radical product and building innovations\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIntroduction\u003c\/p\u003e\n\u003cp\u003eCase study: James Dyson - Cyclone vacuum cleaners\u003c\/p\u003e\n\u003cp\u003eCase study: The Rover Safety bicycle\u003c\/p\u003e\n\u003cp\u003eCase study: Derek Taylor – the COP26 building-integrated renewables house\u003c\/p\u003e\n\u003cp\u003eReferences\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 5. Major product and building innovations\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIntroduction\u003c\/p\u003e\n\u003cp\u003eCase study: The Dunlop pneumatic tyre\u003c\/p\u003e\n\u003cp\u003eCase study: Oxley Woods prefabricated eco-homes\u003c\/p\u003e\n\u003cp\u003eReferences\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 6. Innovative products and buildings\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIntroduction\u003c\/p\u003e\n\u003cp\u003eCase study: Barking Bags\u003c\/p\u003e\n\u003cp\u003eCase study: Robert de Grey, modernist architect\u003c\/p\u003e\n\u003cp\u003eReferences\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 7. Creative product designs\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIntroduction\u003c\/p\u003e\n\u003cp\u003eCase study: Nichola Clarke, designer and art teacher\u003c\/p\u003e\n\u003cp\u003eCase study: Open University student T-shirt designs\u003c\/p\u003e\n\u003cp\u003eReferences\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChapter 8. Guidelines for successful creative design and innovation\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIntroduction\u003c\/p\u003e\n\u003cp\u003eThe socio-technical and market context\u003c\/p\u003e\n\u003cp\u003eCreative individuals and organisations\u003c\/p\u003e\n\u003cp\u003eThe motivation to create and innovate\u003c\/p\u003e\n\u003cp\u003eStarting points and inspirations for creativity and innovation\u003c\/p\u003e\n\u003cp\u003eEffective creative design and innovation processes\u003c\/p\u003e\n\u003cp\u003eCharacteristics of successful products, buildings and innovations\u003c\/p\u003e\n\u003cp\u003eIntellectual Property protection\u003c\/p\u003e\n\u003cp\u003eContinuing improvement and innovation\u003c\/p\u003e\n\u003cp\u003eUnsuccessful products, buildings, and innovations\u003c\/p\u003e\n\u003cp\u003eReferences\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"acc-authors\" class=\"accordion-item\"\u003e\n\u003ch2 id=\"flush-headingFour\" class=\"accordion-header\"\u003eAuthor(s)\u003c\/h2\u003e\n\u003cdiv aria-labelledby=\"flush-headingFour\" class=\"accordion-collapse collapse show\" id=\"flush-collapseFour\"\u003e\n\u003cdiv class=\"accordion-body\"\u003e\n\u003ch3\u003eBiography\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRobin Roy\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ehas a BSc in Mechanical Engineering and an MSc and a PhD in Design Technology from the University of Manchester. After engineering apprenticeships in the UK and Sweden, and a short period of teaching in the USA, he joined the Open University in 1971 as one of the first lecturers in Design. At the OU he has contributed to many courses and led many research projects on design, innovation, and the environment, and in 1999 was awarded a personal chair in Design and Environment. After retiring in 2012 as one of the longest serving OU academics he became an Emeritus Professor and is still active in teaching, writing, and research.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"acc-awards\" class=\"accordion-item\"\u003e\n\u003ch2 id=\"flush-headingFive\" class=\"accordion-header\"\u003eCritics' Reviews\u003c\/h2\u003e\n\u003cdiv aria-labelledby=\"flush-headingFive\" class=\"accordion-collapse collapse show\" id=\"flush-collapseFive\"\u003e\n\u003cdiv class=\"accordion-body\"\u003e\n\u003cblockquote class=\"blockquote\"\u003e\n\u003cp\u003e“In\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eCreative Design and Innovation\u003c\/i\u003e, Robin Roy provides an in-depth critical, contemporary analysis of some familiar and less familiar product and architectural designs. Roy illustrates the origins of creativity and the critical elements and lessons for innovation success.”\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRachel Cooper\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e(OBE),\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eDistinguished Professor of Design Management and Policy, Lancaster University\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e“No-one is better qualified than Robin Roy to write this book. It includes engaging case studies on innovations such as the smartphone, pneumatic tyres, sustainable housing, and many more, with clear explanations of why they succeeded or proved unsuccessful in practice.”\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eVivien Walsh,\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eretired Professor of Innovation, Alliance Manchester Business School\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“Robin Roy is a master of drawing fundamental lessons from case studies of designers. This book unpacks the mysteries of the design and innovation process underpinning a broad range of disciplines. It provides practical guidance for aspiring innovators and a template for design researchers exploring case studies of designing.” \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePeter Lloyd,\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eProfessor of Design Methodology, TU Delft\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“There are many books on creativity, design and innovation, but what intrigues me about this one are the extensive case studies that bring its insights to life. Particularly valuable are the built environment examples, not often included in books on innovation.”\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBettina von Stamm,\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eInnovation Philosopher, Founder Innovation Leadership Forum\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e“Drawing on multiple case studies, \u003ci\u003eCreative Design and Innovation\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eprovides grounded insights on design and innovation which should be of immense value to a wide audience, including most notably, practitioners, academics and students.”\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMatthew Cook,\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eProfessor of Innovation, School of Engineering and Innovation, The Open University\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"edpIngress_feature_div\" class=\"celwidget\" data-feature-name=\"edpIngress\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"edpIngress\" data-csa-c-slot-id=\"edpIngress_feature_div\" data-csa-c-asin=\"1920744983\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"j9u9qf-jgqifw-hdizqz-82oyly\" data-cel-widget=\"edpIngress_feature_div\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cb\u003eBOOKREAD™ 5-STEP SATISFACTION GUARANTEE\u003c\/b\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e1. No Risk, 30-Day Money-Back Guarantee. \u003cbr\u003e2. instant download. No surprises or hidden fees.\u003cbr\u003e3. Safe Payments via Credit\/Debit Card or PayPal® \u003cbr\u003e4. McAfee™ and SSL secured shopping cart.\u003cbr\u003e5. lifetime customer support.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"edpIngress_feature_div\" class=\"celwidget\" data-feature-name=\"edpIngress\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"edpIngress\" data-csa-c-slot-id=\"edpIngress_feature_div\" data-csa-c-asin=\"1894020928\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"o8j1x1-2pxtr3-x8lvak-up9yhs\" data-cel-widget=\"edpIngress_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-base\"\u003e\n\u003cdiv class=\"a-row a-expander-container a-expander-extend-container\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-base\"\u003e\n\u003cdiv class=\"a-row a-expander-container a-expander-extend-container\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: -19px; top: 584.75px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ebooklok","offers":[{"title":"PDF","offer_id":56753659281739,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/81Y70mJnTyL._SL1500.jpg?v=1773058244","url":"https:\/\/bookread.io\/products\/creative-design-and-innovation-how-to-produce-successful-products-and-buildings","provider":"bookread","version":"1.0","type":"link"}