{"product_id":"disciplined-entrepreneurship-startup-tactics-15-tactics-to-turn-your-business-plan-into-a-business-1st-edition","title":"Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan into a Business 1st Edition","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eA hands-on, practical roadmap to get from great idea to successful company\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eDisciplined Entrepreneurship: Startup Tactics\u003c\/span\u003e\u003cspan\u003e, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eDisciplined Entrepreneurship\u003c\/span\u003e\u003cspan\u003e, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics―like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products―that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eEffective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eTactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMethods for equity distribution that minimize conflict and maximize investor return\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eAn invaluable resource for founders and entrepreneurs, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eDisciplined Entrepreneurship: Startup Tactics\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ewill also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv id=\"aboutauthors-section\" class=\"aboutauthors-section\"\u003e\n\u003cdiv class=\"page-section\"\u003e\n\u003cdiv data-toggle=\"collapse\" class=\"section-title collapsed\"\u003eAbout the Author\u003c\/div\u003e\n\u003cdiv class=\"section-content collapsed\"\u003e\n\u003cp\u003e\u003cb\u003ePAUL CHEEK\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eis a serial tech entrepreneur, entrepreneurship educator, software engineer, and patented inventor. He is the Executive Director of the Martin Trust Center for MIT Entrepreneurship and a Senior Lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management. Paul was MIT’s first Hacker in Residence and has since taught, mentored, and advised thousands of entrepreneurs around the world. Paul was named to\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eForbes\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e30 Under 30, the definitive list of young people changing the world. Paul is a co-founder of Oceanworks, a for-profit company with a mission to end plastic pollution and previously co-founded Work Today, a venture-backed digital staffing and recruiting company. Paul advises startups and both speaks and consults with Fortune 500 companies and universities globally to advance entrepreneurship. You can learn more about Paul on his website,\u003cspan\u003e \u003c\/span\u003e\u003cb\u003ePaulCheek.com\u003c\/b\u003e, or follow him on LinkedIn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"permissions-section\" class=\"permissions-section\"\u003e\n\u003cdiv class=\"page-section\"\u003e\n\u003cdiv data-toggle=\"collapse\" class=\"section-title collapsed\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"tableofcontents-section\" class=\"tableofcontents-section\"\u003e\n\u003cdiv class=\"page-section\"\u003e\n\u003cdiv data-toggle=\"collapse\" class=\"section-title collapsed\"\u003eTable of Contents\u003c\/div\u003e\n\u003cdiv class=\"section-content collapsed\"\u003e\n\u003cp\u003eForeword xv\u003c\/p\u003e\n\u003cp\u003eAcknowledgments xvii\u003c\/p\u003e\n\u003cp\u003eIntroduction to Tactics 1\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStage 1 Foundations 24\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eTactic 1 Goals: Operational Goals and KPIs—Charting the Course to Major Milestones 27\u003c\/p\u003e\n\u003cp\u003eTactic 2 Systems: Startup Tooling and Systems 39\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStage 2 Market Testing 48\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eTactic 3 Market Research: Advanced Primary and Secondary Market Research— Quantifying Qualitative Research 51\u003c\/p\u003e\n\u003cp\u003eTactic 4 Assets: Developing Startup Visual Assets 77\u003c\/p\u003e\n\u003cp\u003eTactic 5 Marketing: Proving Persona Assumptions with Digital Advertising 91\u003c\/p\u003e\n\u003cp\u003eTactic 6 Sales: Early Customer Demand Generation 107\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStage 3 Product Development 120\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eTactic 7 Product Roadmap: Building Your Product’s Roadmap 123\u003c\/p\u003e\n\u003cp\u003eTactic 8 Design: Minimum Viable Business Product Design 129\u003c\/p\u003e\n\u003cp\u003eTactic 9 User Testing: Validating the Product Actually Works 143\u003c\/p\u003e\n\u003cp\u003eTactic 10 Engineering: Transitioning from Product Design to Development 161\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStage 4 Resource Acquisition 174\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eTactic 11 Legal: Incorporation and Legal Documents for Your Startup 177\u003c\/p\u003e\n\u003cp\u003eTactic 12 Finance: Path to Greatness—Building the Financial Model and Setting Up the Piggy Bank 191\u003c\/p\u003e\n\u003cp\u003eTactic 13 Pitch Deck Design: Pitch Decks for Startups 201\u003c\/p\u003e\n\u003cp\u003eTactic 14 Fundraising: Executing Your Venture’s Fundraising Plan 213\u003c\/p\u003e\n\u003cp\u003eTactic 15 Hiring: Finding and Onboarding Your First Ten Employees 235\u003c\/p\u003e\n\u003cp\u003eNext Steps 251\u003c\/p\u003e\n\u003cp\u003eEducator Materials 261\u003c\/p\u003e\n\u003cp\u003eIndex 263\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":56754486083915,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/71WlMhC2LFL._SL1500.jpg?v=1773062566","url":"https:\/\/bookread.io\/products\/disciplined-entrepreneurship-startup-tactics-15-tactics-to-turn-your-business-plan-into-a-business-1st-edition","provider":"bookread","version":"1.0","type":"link"}