{"product_id":"escaping-the-build-trap-how-effective-product-management-creates-real-value","title":"Escaping the Build Trap: How Effective Product Management Creates Real Value","description":"\u003cp\u003e\u003cspan\u003eTo stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the \"build trap,\" cranking out features to meet their schedule rather than the customer's needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn five parts, this book explores:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhy organizations ship features rather than cultivate the value those features represent\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to set up a product organization that scales\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow product strategy connects a company's vision and economic outcomes back to the product activities\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to identify and pursue the right opportunities for producing value through an iterative product framework\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to build a culture focused on successful outcomes over outputs\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"hushpuppyUpsell_feature_div\" class=\"celwidget\" data-feature-name=\"hushpuppyUpsell\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"hushpuppyUpsell\" data-csa-c-slot-id=\"hushpuppyUpsell_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"rj96ri-eqhn7z-d7fo51-bixjs7\" data-cel-widget=\"hushpuppyUpsell_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"richProductInformation_feature_div\" class=\"celwidget\" data-feature-name=\"richProductInformation\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"richProductInformation\" data-csa-c-slot-id=\"richProductInformation_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"jt6c90-ouccxc-s0fi0l-qig98l\" data-cel-widget=\"richProductInformation_feature_div\"\u003e\n\u003cdiv id=\"rich_product_information\" class=\"a-section a-spacing-none celwidget\" data-csa-c-id=\"n0vcxa-qhcvh9-vunjls-1j6dea\" data-cel-widget=\"rich_product_information\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":56754482479435,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/81LPs7481LL._SL1500.jpg?v=1773062548","url":"https:\/\/bookread.io\/products\/escaping-the-build-trap-how-effective-product-management-creates-real-value","provider":"bookread","version":"1.0","type":"link"}