{"product_id":"how-to-create-innovation-the-ultimate-guide-to-proven-strategies-and-business-models-to-drive-innovation-and-digital-transformation-1st-edition","title":"How to Create Innovation: The Ultimate Guide to Proven Strategies and Business Models to Drive Innovation and Digital Transformation 1st Edition","description":"\u003cdiv class=\"a-fixed-left-grid\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\" id=\"ppdFixedGridRightColumn\"\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"nfw2zl-6ccvkj-5gdra7-j567wk\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"140\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\"\u003e\n\u003cdiv class=\"a-fixed-left-grid\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv id=\"ppdFixedGridRightColumn\" class=\"a-fixed-left-grid-col a-col-right\"\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"1628251840\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"4vgtxq-78pdsn-kxp11d-u92c92\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"140\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv id=\"bookDescriptionBox\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eTransform any organization with proven strategies and tools for innovation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBringing together a wealth of experience from 60+ distinguished global thought leaders, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow to Create Innovation\u003c\/span\u003e\u003cspan\u003e is a comprehensive guide to becoming a leader in innovation and an organization that plays to win, containing all of the working methods, separate business innovation models, and processes you need to transform your organization digitally. The book includes 50+ ready-to-use tools, models, and canvases which you can download and start applying to your organization immediately.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWritten by Stefan F. Dieffenbacher, founder of an international award-winning consulting agency, the book draws upon Dieffenbacher's experiences working with clients like Amazon, BMW, Google, and Pfizer to deliver a one-stop, end-to-end solution to innovative transformation. In this book, readers will learn how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eUncover opportunities by finding your niche and devising a more nuanced business strategy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eLead culture change by recognizing and avoiding common reasons for failure\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHarness proven strategies developed under the Understanding and Navigating Innovation and Transformation in Enterprises (UNITE) model\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eWith ready-to-use assets included to help you start taking action immediately, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow to Create Innovation\u003c\/span\u003e\u003cspan\u003e earns a well-deserved spot on the bookshelves of business leaders, entrepreneurs, and managers who want to take their organizations to the next level and overcome the competition through tried and tested strategies for innovation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"aplus_feature_div\" class=\"celwidget\" data-feature-name=\"aplus\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"aplus\" data-csa-c-slot-id=\"aplus_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-cel-widget=\"aplus_feature_div\" data-csa-c-id=\"6vgkkb-8ikeip-a1e6yl-q7ohc9\"\u003e\n\u003cdiv id=\"aplus\" class=\"a-section a-spacing-large bucket\"\u003e\n\u003ch2\u003eFrom the Publisher\u003c\/h2\u003e\n\u003cdiv class=\"aplus-v2 desktop celwidget\" data-cel-widget=\"aplus\" data-csa-c-id=\"swkgd8-w8cu4a-kbdgt1-yeramb\"\u003e\n\u003cdiv class=\"celwidget aplus-module 3p-module-b aplus-standard\" data-cel-widget=\"aplus-3p-module-b\" data-csa-c-id=\"42yhze-hb1n6h-u4aati-6hjma5\"\u003e\n\u003cdiv class=\"aplus-module-wrapper aplus-3p-fixed-width\"\u003e\n\u003cimg alt=\"How to Create Innovation title treatment\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/63698074-8dd5-41a0-974b-eb241e574dd2.__CR1,0,2997,1854_PT0_SX970_V1___.png\" class=\"a-spacing-base\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/63698074-8dd5-41a0-974b-eb241e574dd2.__CR1,0,2997,1854_PT0_SX970_V1___.png\"\u003e\n\u003cp class=\"a-spacing-base\"\u003eWe love the old, cobbled streets we find in the cities around our planet. We admire the splendor of historic buildings from centuries ago. And at the same time, our past achievements and our current way of living are anything but guaranteed. To develop ourselves and keep what we treasure from the past, we must prepare for the future; what we have ahead is the most fluid and tumultuous time in the history of humanity. Never before has there been so much change. The only way to move into a future worth living in is to innovate and transform our societies, our organizations, our departments and teams, and, last but not least, ourselves. Organizations, and even societies, that do not embrace the current pace of innovation and the changes in our world will fail and disappear from the landscape, putting their employees out of work and the people they care for at risk. So we need new ways of doing.\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cspan class=\"a-text-bold\"\u003eAnd this book, uniquely, shows us how.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003eWe wrote this book to create clarity on\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow to Create Innovation\u003c\/span\u003e. At this point, the market is so saturated that it is hard to know who to trust. What practices should you use? How should you use them, and how does it all fit together? Our main objective was to bring together established practices that work. As a result, you will certainly recognize many of the things you have learned and come to treasure in the past, but you will also discover new concepts and strategies. Most importantly, you will, for the first time, see everything connected in one holistic framework.\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003eOn behalf of all authors and contributors of\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow to Create Innovation\u003c\/span\u003e, we wish you a great journey.\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e\u003cspan class=\"a-text-bold\"\u003eLet’s go out and create a world worth living in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e―Stefan F. Dieffenbacher, Caroline Hüttinger, Susanne M. Zaninelli, Douglas Lines, and Andreas Rein\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module module-9 aplus-standard\" data-cel-widget=\"aplus-module-9\" data-csa-c-id=\"wpdo11-43ipju-qkxi6h-z7h38f\"\u003e\n\u003cdiv class=\"aplus-module-wrapper apm-fixed-width apm-spacing\"\u003e\n\u003cdiv class=\"apm-flex\"\u003e\n\u003cdiv class=\"apm-flex-item-third-width\"\u003e\n\u003cp class=\"apm-text-center\"\u003e\u003cimg alt=\"Understanding context graphic from How to Create Innovation book\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ea3a8fbe-a492-46e1-8b79-d6b3a6b3495d.__CR0,0,1500,1500_PT0_SX300_V1___.png\" class=\"a-spacing-mini\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ea3a8fbe-a492-46e1-8b79-d6b3a6b3495d.__CR0,0,1500,1500_PT0_SX300_V1___.png\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apm-flex-item-third-width\"\u003e\n\u003cp class=\"apm-text-center\"\u003e\u003cimg alt=\"Laying the foundation for innovation graphic from How to Create Innovation book\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c3452aa1-0167-450b-ad2f-994df4fab0d2.__CR0,0,1500,1500_PT0_SX300_V1___.png\" class=\"a-spacing-mini\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c3452aa1-0167-450b-ad2f-994df4fab0d2.__CR0,0,1500,1500_PT0_SX300_V1___.png\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apm-flex-item-third-width\"\u003e\n\u003cp class=\"apm-text-center\"\u003e\u003cimg alt=\"The UNITE Innovation Framework graphic from How to Create Innovation book\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/de58ee08-6773-474c-b58f-47d830548de9.__CR0,0,1500,1500_PT0_SX300_V1___.png\" class=\"a-spacing-mini\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/de58ee08-6773-474c-b58f-47d830548de9.__CR0,0,1500,1500_PT0_SX300_V1___.png\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module module-9 aplus-standard\" data-cel-widget=\"aplus-module-9\" data-csa-c-id=\"cdieql-m6wgxw-qbpo5g-2je3hu\"\u003e\n\u003cdiv class=\"aplus-module-wrapper apm-fixed-width apm-spacing\"\u003e\n\u003cdiv class=\"apm-flex\"\u003e\n\u003cdiv class=\"apm-flex-item-third-width\"\u003e\n\u003cp class=\"apm-text-center\"\u003e\u003cimg alt=\"Organization \u0026amp; Governance graphic from How to Create Innovation book\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/df459c74-a5a5-40ad-8428-e77f010bac5e.__CR0,0,1500,1500_PT0_SX300_V1___.png\" class=\"a-spacing-mini\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/df459c74-a5a5-40ad-8428-e77f010bac5e.__CR0,0,1500,1500_PT0_SX300_V1___.png\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apm-flex-item-third-width\"\u003e\n\u003cp class=\"apm-text-center\"\u003e\u003cimg alt=\"Unlocking culture graphic from How to Create Innovation book\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4014dc2d-37f0-48a6-858f-d7d809da975f.__CR0,0,1500,1500_PT0_SX300_V1___.png\" class=\"a-spacing-mini\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4014dc2d-37f0-48a6-858f-d7d809da975f.__CR0,0,1500,1500_PT0_SX300_V1___.png\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apm-flex-item-third-width\"\u003e\n\u003cp class=\"apm-text-center\"\u003e\u003cimg alt=\"Business Models graphic from How to Create Innovation book\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/6fb3a751-6b72-4a8c-9261-93122415be2d.__CR0,0,1500,1500_PT0_SX300_V1___.png\" class=\"a-spacing-mini\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/6fb3a751-6b72-4a8c-9261-93122415be2d.__CR0,0,1500,1500_PT0_SX300_V1___.png\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module module-9 aplus-standard\" data-cel-widget=\"aplus-module-9\" data-csa-c-id=\"88owa2-q6gigc-qliea1-4g6xpf\"\u003e\n\u003cdiv class=\"aplus-module-wrapper apm-fixed-width apm-spacing\"\u003e\n\u003cdiv class=\"apm-flex\"\u003e\n\u003cdiv class=\"apm-flex-item-third-width\"\u003e\n\u003cp class=\"apm-text-center\"\u003e\u003cimg alt=\"Leading an H2 digital transformation graphic from How to Create Innovation book\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/064d6ec3-f491-4673-bad3-62d8ce360c67.__CR0,0,1500,1500_PT0_SX300_V1___.png\" class=\"a-spacing-mini\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/064d6ec3-f491-4673-bad3-62d8ce360c67.__CR0,0,1500,1500_PT0_SX300_V1___.png\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apm-flex-item-third-width\"\u003e\n\u003cp class=\"apm-text-center\"\u003e\u003cimg alt=\"Putting it into practice graphic from How to Create Innovation book\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/fd0f41fb-1fca-4ca4-9993-1a5e64e0b170.__CR0,0,1500,1500_PT0_SX300_V1___.png\" class=\"a-spacing-mini\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/fd0f41fb-1fca-4ca4-9993-1a5e64e0b170.__CR0,0,1500,1500_PT0_SX300_V1___.png\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apm-flex-item-third-width\"\u003e\n\u003cp class=\"apm-text-center\"\u003e\u003cimg alt=\"Let's UNITE and create a world worth living in graphic from How to Create Innovation book\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/e4f4f696-d08e-4265-8494-b3b058d5cd2a.__CR0,0,1500,1500_PT0_SX300_V1___.png\" class=\"a-spacing-mini\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/e4f4f696-d08e-4265-8494-b3b058d5cd2a.__CR0,0,1500,1500_PT0_SX300_V1___.png\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module module-12 aplus-standard\" data-cel-widget=\"aplus-module-12\" data-csa-c-id=\"jek7or-v6cci5-l2o2yt-5wvvq7\"\u003e\n\u003cdiv class=\"aplus-module-wrapper apm-spacing apm-floatnone apm-fixed-width\"\u003e\n\u003cdiv class=\"apm-sidemodule aplus-module-content\"\u003e\n\u003cdiv class=\"apm-hero-image\"\u003e\u003cimg alt=\"Mission statement from How to Create Innovation book\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/26caeb25-72a5-4d0c-a351-e93c6a520992.__CR1,0,2997,927_PT0_SX970_V1___.png\" class=\"\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/26caeb25-72a5-4d0c-a351-e93c6a520992.__CR1,0,2997,927_PT0_SX970_V1___.png\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"btfSubNavDesktop_feature_div\" class=\"celwidget\" data-feature-name=\"btfSubNavDesktop\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"btfSubNavDesktop\" data-csa-c-slot-id=\"btfSubNavDesktop_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-cel-widget=\"btfSubNavDesktop_feature_div\" data-csa-c-id=\"rj76x4-4v9v81-a9hwp-xyw445\"\u003e\n\u003cdiv id=\"btf-sub-nav-desktop-wrapper\" class=\"a-row a-size-base\" role=\"navigation\"\u003e\u003cnav id=\"btf-sub-nav-desktop-tabs\" class=\"\" aria-label=\"Navigate within the product detail page\"\u003e\u003ca id=\"btfSubNavDesktopTopTab\" class=\"a-link-normal sub-nav-desktop-tab\" href=\"https:\/\/www.amazon.com\/How-Create-Innovation-Strategies-Transformation\/dp\/1394254261#\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"top-tab-content\"\u003e\n\u003cdiv\u003e\n\u003ci class=\"a-icon a-icon-section-collapse a-icon-mini\" role=\"presentation\"\u003e\u003c\/i\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"a-size-base\"\u003eTop\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003ca id=\"btfSubNavDesktopAboutThisItemTab\" class=\"a-link-normal sub-nav-desktop-tab\" href=\"https:\/\/www.amazon.com\/How-Create-Innovation-Strategies-Transformation\/dp\/1394254261#richProductInformation_feature_div\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"tab-content\"\u003e\u003cspan\u003eAbout this item\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/a\u003e\u003ca id=\"btfSubNavDesktopCustomerReviewsTab\" class=\"a-link-normal sub-nav-desktop-tab\" href=\"https:\/\/www.amazon.com\/How-Create-Innovation-Strategies-Transformation\/dp\/1394254261#customer-reviews_feature_div\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"tab-content\"\u003e\u003cspan\u003eReviews\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/nav\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"legal_feature_div\" class=\"celwidget\" data-feature-name=\"legal\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"legal\" data-csa-c-slot-id=\"legal_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-cel-widget=\"legal_feature_div\" data-csa-c-id=\"hlx137-wokldr-epc7b0-b5h70z\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":56754509381963,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/714k7eJ6e8L._SL1500.jpg?v=1773062639","url":"https:\/\/bookread.io\/products\/how-to-create-innovation-the-ultimate-guide-to-proven-strategies-and-business-models-to-drive-innovation-and-digital-transformation-1st-edition","provider":"bookread","version":"1.0","type":"link"}