{"product_id":"how-to-say-it-business-to-business-selling-power-words-and-strategies-from-the-worlds-top-sales-experts","title":"How to Say It: Business to Business Selling: Power Words and Strategies from the World's Top Sales Experts","description":"\u003cdiv class=\"a-fixed-left-grid\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"ppdFixedGridRightColumn\" class=\"a-fixed-left-grid-col a-col-right\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-id=\"nfw2zl-6ccvkj-5gdra7-j567wk\" data-cel-widget=\"bookDescription_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"140\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-fixed-left-grid\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\" id=\"ppdFixedGridRightColumn\"\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"4vgtxq-78pdsn-kxp11d-u92c92\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1628251840\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"140\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\"\u003e\n\u003cdiv id=\"bookDescriptionBox\" itemprop=\"reviewBody\"\u003e\n\u003cp\u003e\u003cspan\u003eThere are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general consumers. That means an entirely different skill set is required of business to business sales reps.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eHow to Say It: Business to Business Selling\u003c\/span\u003e\u003cspan\u003e is the only book of its kind that caters exclusively to business to business sales professionals. Its short chapters provide tips and strategies tailored especially for the unique business to business selling process. You'll learn how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMotivate Yourself to Sell\u003cbr\u003eCraft an Elevator Pitch\u003cbr\u003eFind Hot Sales Leads\u003cbr\u003eMake a Cold Call\u003cbr\u003eUse Voicemail to Sell\u003cbr\u003eGive a Sales Presentation\u003cbr\u003eWrite a Sales Proposal\u003cbr\u003eGive a Product Demo\u003cbr\u003eNegotiate the Best Deal\u003cbr\u003eClose a Sale\u003cbr\u003eCreate a Powerful Sales Process\u003cbr\u003eSell to Top Executives\u003cbr\u003eBuild Sales Partnerships\u003cbr\u003eGet a Customer Referral\u003cbr\u003eAccelerate Your Sales Cycle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eWith How to Say It: Business to Business Selling\u003c\/span\u003e\u003cspan\u003e you can sell business to business like a seasoned pro.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eAbout the Author\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cspan class=\"a-text-bold\"\u003eGeoffrey James\u003c\/span\u003e\u003cspan\u003e is the primary sales training writer for \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eSelling Power\u003c\/span\u003e\u003cspan\u003e magazine, and since 2007, he has authored \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eSales Machine\u003c\/span\u003e\u003cspan\u003e on CBS Interactive's BNET website, a sales-oriented blog that has won prestigious awards from the Society of American Business Editors and Writers and the American Society of Business Publication Editors.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"similarities_feature_div\" class=\"celwidget\" data-feature-name=\"similarities\" data-csa-c-id=\"f05fdc-26r1jl-v5nlvi-fcpmd9\" data-cel-widget=\"similarities_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"celwidget\" data-csa-c-id=\"yaxzt2-nyo184-ky4ij0-uknyle\" data-cel-widget=\"sims-consolidated-1_csm_instrumentation_wrapper\" data-mce-fragment=\"1\" cel_widget_id=\"sims-consolidated-1_csm_instrumentation_wrapper\"\u003e\n\u003cdiv class=\"celwidget pd_rd_w-OyxkH pf_rd_p-6b3eefea-7b16-43e9-bc45-2e332cbf99da pf_rd_r-NC22MC8ZYH4WHD6YDHV9 pd_rd_r-aef32571-4181-4c7a-abac-7617fe13765d pd_rd_wg-wgxb0 c-f\" data-csa-c-content-id=\"amzn1.sym.6b3eefea-7b16-43e9-bc45-2e332cbf99da\" data-csa-c-slot-id=\"product-bundle-1\" data-csa-c-type=\"widget\" data-csa-c-painter=\"p13n-desktop-sims-fbt-cards\" data-csa-c-id=\"kkioka-5htnqn-hucmr9-c20ka\" data-cel-widget=\"p13n-desktop-sims-fbt_DPSims_0\" data-mce-fragment=\"1\" cel_widget_id=\"p13n-desktop-sims-fbt_DPSims_0\"\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-base\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":56754616107339,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/51llOtWqvGL._SL1200.jpg?v=1773063144","url":"https:\/\/bookread.io\/products\/how-to-say-it-business-to-business-selling-power-words-and-strategies-from-the-worlds-top-sales-experts","provider":"bookread","version":"1.0","type":"link"}