{"product_id":"human-resources-management-set-concepts-methodologies-tools-and-application-1st-edition-1","title":"Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)","description":"\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"1466616016\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"9fm7xg-7hslk7-a0jdbu-xlr71x\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eWhat is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMost people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ewho\u003c\/span\u003e\u003cspan\u003e they hire, but rather \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ehow\u003c\/span\u003e\u003cspan\u003e they enable their people to work together to solve hard problems and create extraordinary products. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.” \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe goal of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eEMPOWERED\u003c\/span\u003e\u003cspan\u003e is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eINSPIRED, EMPOWERED\u003c\/span\u003e\u003cspan\u003e tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe book covers:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ewhat it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003erecruiting and coaching the members of product teams, first to competence, and then to reach their potential\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ecreating an inspiring product vision along with an insights-driven product strategy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003etranslating that strategy into action by empowering teams with specific objectives―problems to solve―rather than features to build\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eredefining the relationship of the product teams to the rest of the company\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003edetailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eEMPOWERED\u003c\/span\u003e\u003cspan\u003e puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"globalStoreInfoBullets_feature_div\" class=\"celwidget\" data-feature-name=\"globalStoreInfoBullets\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"globalStoreInfoBullets\" data-csa-c-slot-id=\"globalStoreInfoBullets_feature_div\" data-csa-c-asin=\"1466616016\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"efqfcd-5mvp73-eyt39y-xm81pu\" data-cel-widget=\"globalStoreInfoBullets_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"buyingOptionNostosBadge_feature_div\" class=\"celwidget\" data-feature-name=\"buyingOptionNostosBadge\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"buyingOptionNostosBadge\" data-csa-c-slot-id=\"buyingOptionNostosBadge_feature_div\" data-csa-c-asin=\"1466616016\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"hheaqx-acr3k8-tbc1rb-ysvue4\" data-cel-widget=\"buyingOptionNostosBadge_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"tellAmazon_feature_div\" class=\"celwidget\" data-feature-name=\"tellAmazon\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"tellAmazon\" data-csa-c-slot-id=\"tellAmazon_feature_div\" data-csa-c-asin=\"1466616016\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"vdt0i3-vo1wji-7sit37-40v0zl\" data-cel-widget=\"tellAmazon_feature_div\"\u003e\n\u003cdiv class=\"celwidget c-f\" data-csa-op-log-render=\"\" data-csa-c-content-id=\"DsUnknown\" data-csa-c-slot-id=\"DsUnknown-2\" data-csa-c-type=\"widget\" data-csa-c-painter=\"tell-amazon-desktop-cards\" data-csa-c-id=\"ardkt3-ku69c8-xx5f2s-g7s7c9\" data-cel-widget=\"tell-amazon-desktop_DetailPage_1\"\u003e\n\u003cdiv id=\"CardInstancerA5RhydcSglgA8kpAPTchA\" data-card-metrics-id=\"tell-amazon-desktop_DetailPage_1\" data-acp-tracking=\"{}\" data-mix-claimed=\"true\"\u003e\n\u003cdiv data-asin=\"1466616016\" data-marketplace=\"ATVPDKIKX0DER\" data-logged-in=\"false\" class=\"_tell-amazon-desktop_style_tell_amazon_div__1YDZk\"\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003ePraise for\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003e\u003cspan\u003e \u003c\/span\u003eEMPOWERED\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eEMPOWERED\u003c\/span\u003e\u003cspan\u003e dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I’ve been waiting for in one book.\"\u003cbr\u003e―\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eJeff Patton\u003c\/span\u003e\u003cspan\u003e, Product Process and Design Coach\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"I've known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves, in some of the best tech companies around. If you want to learn from the best, this book captures those lessons.\"\u003cbr\u003e―\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eDoug Camplejohn\u003c\/span\u003e\u003cspan\u003e, EVP and GM, Sales Cloud, Salesforce\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Once again, Marty's wisdom and unique perspective have synthesized best-in-class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eEMPOWERED\u003c\/span\u003e\u003cspan\u003e is a must read for product leaders and all leaders who are convinced there must be a better way.\"\u003cbr\u003e―\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eChuck Geiger\u003c\/span\u003e\u003cspan\u003e, former CTO Chegg, IAC, PayPal, eBay, Wine.com, Travelocity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"If you're leading product people or even the whole product organization of your company, this book is for you. It’s the first book to outline the underlying philosophy behind stellar product organizations from a leader's perspective, and its many examples make it easy to understand these concepts and apply them in your company’s environment.\"\u003cbr\u003e―\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ePetra Wille\u003c\/span\u003e\u003cspan\u003e, Product Leadership Coach\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"As one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best―create satisfying, engaging experiences for your users and customers.\"\u003cbr\u003e―\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eSimon Zhang\u003c\/span\u003e\u003cspan\u003e, CEO, Growing IO\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"To thrive in this age of constant disruption, companies must accelerate innovation and continuously deliver products customers love. A higher level of consistent innovation can only come from truly empowered teams. Over the past several years, Marty's insights, practical advice, and wisdom have been immensely valuable during our transformation to a highly empowered product organization. In this book, Marty provides an essential blueprint for building empowered teams. If you are serious about achieving extraordinary business results and developing a product innovation culture you can be truly proud of, this is a must-read!\"\u003cbr\u003e―\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eShamim Mohammad\u003c\/span\u003e\u003cspan\u003e, SVP, Chief Information and Technology Officer, CarMax\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"I've had the good fortune to work with Marty for many years, and yet, every time he comes out with a new book or article, I’m filled with both excitement and fear. What new product techniques are our competitors using that we are missing? \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eEMPOWERED\u003c\/span\u003e\u003cspan\u003e hits the mark dead on and provides a recipe for creating great products. Marty has a knack for making difficult product techniques seem both necessary and tangible. Read the book and rejuvenate your company!\"\u003cbr\u003e―\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eJeff Trom\u003c\/span\u003e\u003cspan\u003e, CTO, Workiva\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"The core challenge of all tech companies today is to be a truly product-led organization, with continuous product innovation resulting in sustainable competitive advantage. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eEMPOWERED\u003c\/span\u003e\u003cspan\u003e to change their companies in order to survive and thrive.\"\u003cbr\u003e―\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eFrerk-Malte Feller\u003c\/span\u003e\u003cspan\u003e, COO, Afterpay\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"If you are wondering what will ensure your company survives, or why your products are failing, read this book. This is the 'how to'’ manual for building great product companies that last.\"\u003cbr\u003e―\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eAmanda Richardson\u003c\/span\u003e\u003cspan\u003e, CEO, CoderPad\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"I included \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eINSPIRED\u003c\/span\u003e\u003cspan\u003e as mandatory reading for anyone joining my product development teams. Now I'll add \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eEMPOWERED\u003c\/span\u003e\u003cspan\u003e to the list of mandatory reading.\"\u003cbr\u003e―\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eJoca Torres\u003c\/span\u003e\u003cspan\u003e, CPO, Gympass\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eINSPIRED\u003c\/span\u003e\u003cspan\u003e has been a manual for our team to build better products. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eEMPOWERED\u003c\/span\u003e\u003cspan\u003e is now a manual to build a stronger team. Everything I've read from SVPG is spot on, and often feels like I can use it the same day.\"\u003cbr\u003e―\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eIan Cairns\u003c\/span\u003e\u003cspan\u003e, Head of Product for Twitter Developer Platform\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eEMPOWERED\u003c\/span\u003e\u003cspan\u003e is first and foremost about permission. Companies have to give themselves the permission to orient around a culture of product centricity. Everything from org structure, to technology, to culture and coaching derives from this. And nothing embodies this idea more than Marty's writings.\"\u003cbr\u003e―\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ePunit Soni\u003c\/span\u003e\u003cspan\u003e, founder, CEO, Suki\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eNota de la solapa\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cp\u003e\u003cspan\u003eWhat is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMost people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs legendary Silicon Valley coach-and coach to the founders of several of today's leading tech companies-Bill Campbell said, \"Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe goal of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eEMPOWERED\u003c\/span\u003e\u003cspan\u003e is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA natural companion to Marty Cagan's bestseller, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eINSPIRED, EMPOWERED\u003c\/span\u003e\u003cspan\u003e tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe book covers:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHow empowered product teams are different from the \"feature teams\" used by most companies to build technology products\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eRecruiting and coaching the members of product teams\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eCreating an inspiring product vision and product strategy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eAssigning teams problems to solve--rather than features to build\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eTransforming the product organization from feature teams to empowered product teams\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-expanded=\"true\" class=\"a-expander-content a-expander-extend-content a-expander-content-expanded\"\u003e\n\u003ch3\u003e\u003cspan\u003eContraportada\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cp\u003e\u003cspan\u003eWhat is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMost people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs legendary Silicon Valley coach–and coach to the founders of several of today's leading tech companies–Bill Campbell said, \"Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe goal of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eEMPOWERED\u003c\/span\u003e\u003cspan\u003e is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA natural companion to Marty Cagan's bestseller, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eINSPIRED, EMPOWERED\u003c\/span\u003e\u003cspan\u003e tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe book covers:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow empowered product teams are different from the \"feature teams\" used by most companies to build technology products\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eRecruiting and coaching the members of product teams\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCreating an inspiring product vision and product strategy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAssigning teams problems to solve—rather than features to build\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eTransforming the product organization from feature teams to empowered product teams\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eBiografía del autor\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eMARTY CAGAN\u003c\/span\u003e\u003cspan\u003e is the founder of the Silicon Valley Product Group, sharing senior-level experience and best practices with leading technology companies. He is an in-demand global speaker, advisor, author and executive coach. Before starting SVPG, Marty served as a product executive for some of the most successful companies in the world, including Hewlett- Packard, Netscape Communications, and eBay. He is the author of the bestselling \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eINSPIRED: How To Create Tech Products Customers Love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eCHRIS JONES\u003c\/span\u003e\u003cspan\u003e has spent more than 25 years building and leading product teams that defined new product categories at companies including Lookout, Symantec, and Vontu. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services. Since joining SVPG, Chris has worked directly with over 100 companies ranging from startups to Fortune 500 companies across a wide variety of technologies, business models, and industries.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":56754510627147,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/71O0cfXUnLL._SL1500_0fed5fce-d2d9-49d8-89af-f90c608c38ee.jpg?v=1773062646","url":"https:\/\/bookread.io\/products\/human-resources-management-set-concepts-methodologies-tools-and-application-1st-edition-1","provider":"bookread","version":"1.0","type":"link"}