{"product_id":"mastering-ai-for-strategic-business-success-1st-edition","title":"Mastering AI for Strategic Business Success 1st Edition","description":"\u003cp\u003eIn the rapidly evolving landscape of modern business, artificial intelligence (AI) has emerged as a transformative force, redefining how organizations operate, compete, and thrive. The advent of AI has introduced unprecedented opportunities and challenges, compelling business leaders to navigate a complex intersection of technology and strategy.\u003c\/p\u003e\n\u003cp\u003eThis book provides readers with the tools and perspectives necessary to harness the power of AI responsibly, ethically, and effectively, ultimately driving strategic business success. It is an indispensable and comprehensive resource for anyone seeking to understand the strategic implications of AI, its role in shaping the future of business and how to leverage AI for strategic advantage.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Features\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned with alternating strategy and technology-focused chapters that are tightly interwoven, the text provides:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eA clear, integrated framework\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ethat links AI technologies directly to core strategic business decisions and operational actions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCutting-edge case studies and examples\u003c\/b\u003e, illustrating how organizations across sectors are deploying AI to gain a competitive edge. Companies discussed include, amongst others, Netflix, Amazon, Spotify, Ocado, the Adecco Group, 9altitudes, NatWest Group, and AlterEos.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePedagogical tools\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esuch as learning objectives, real-world examples and applications of AI and in-depth discussions of technical aspects of AI support comprehension, critical thinking, and classroom discussion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDigital support via McGraw Hill’s Connect® platform\u003c\/b\u003e, offering data-driven simulations, videos, case studies, and a wide bank of test questions for enhanced learning and engagement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eDr Jonas Debrulle\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a Professor at IÉSEG School of Management in France and the Faculty of Economics and Business at KU Leuven in Belgium. Previously, he was Director of Programs at IÉSEG, overseeing undergraduate and postgraduate programs. He currently teaches international strategic management, technology entrepreneurship, and the impact of AI on business development.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDr Loïc Plé\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a Professor of Strategic Management and Director of Teaching and Learning at IESEG School of Management. He has a Ph.D. in Management Sciences from University Paris Dauphine-PSL. He created IÉSEG Center for Educational and Technological Innovation (CETI) in 2009, promoting the use of technology to benefit teaching and learning.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDr Elliroma Gardiner\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis an Organisational Psychologist and Associate Professor at QUT Business School in Australia. With over 18 years of experience teaching and researching across Australia, Asia, and Europe, she has held academic positions at the London School of Economics, IÉSEG School of Management and Griffith University.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c\/strong\u003e\u003cbr\u003eDescription\u003cbr\u003eDigital Solutions\u003cbr\u003eChapter 1 What Is Artificial Intelligence?\u003c\/p\u003e\n\u003cp\u003eChapter 2 Business Strategy\u003c\/p\u003e\n\u003cp\u003eChapter 3 Machine Learning\u003c\/p\u003e\n\u003cp\u003eChapter 4 Natural Language Processing\u003c\/p\u003e\n\u003cp\u003eChapter 5 Robotics\u003c\/p\u003e\n\u003cp\u003eChapter 6 Strategic Implications of AI: From a Macro to Micro Perspective\u003c\/p\u003e\n\u003cp\u003eChapter 7 Navigating AI Within Institutional Forces\u003c\/p\u003e\n\u003cp\u003eChapter 8 Case Studies\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cb\u003eBookread™ 5-STEP SATISFACTION GUARANTEE\u003c\/b\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e1. No Risk, 30-Day Money-Back Guarantee. \u003cbr\u003e2. instant download. No surprises or hidden fees.\u003cbr\u003e3. Safe Payments via Credit\/Debit Card or PayPal® \u003cbr\u003e4. McAfee™ and SSL secured shopping cart.\u003cbr\u003e5. lifetime customer support.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"ebooklok","offers":[{"title":"Lifetime Full Version NO MONTHLY CHARGE","offer_id":57371729002827,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/9781526850966_4.jpg?v=1779144426","url":"https:\/\/bookread.io\/products\/mastering-ai-for-strategic-business-success-1st-edition","provider":"bookread","version":"1.0","type":"link"}