{"product_id":"product-roadmaps-relaunched-how-to-set-direction-while-embracing-uncertainty","title":"Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty","description":"\u003cdiv class=\"a-fixed-left-grid\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"ppdFixedGridRightColumn\" class=\"a-fixed-left-grid-col a-col-right\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-id=\"nfw2zl-6ccvkj-5gdra7-j567wk\" data-cel-widget=\"bookDescription_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"140\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-fixed-left-grid\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\" id=\"ppdFixedGridRightColumn\"\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"4vgtxq-78pdsn-kxp11d-u92c92\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1628251840\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"140\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\"\u003e\n\u003cdiv id=\"bookDescriptionBox\" itemprop=\"reviewBody\"\u003e\n\u003cp\u003e\u003cspan\u003eA good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eArticulate an inspiring vision and goals for your product\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ePrioritize ruthlessly and scientifically\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eProtect against pursuing seemingly good ideas without evaluation and prioritization\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eEnsure alignment with stakeholders\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eInspire loyalty and over­-delivery from your team\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eGet your sales team working \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ewith\u003c\/span\u003e\u003cspan\u003e you instead of against you\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBring a user­ and buyer-­centric approach to planning and decision-making\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAnticipate opportunities and stay ahead of the game\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ePublish a comprehensive roadmap without over­committing\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-cel-widget=\"aplus-module-8\" data-csa-c-id=\"ohlebt-htcb2l-e1p6ek-gels30\" class=\"celwidget aplus-module module-8 aplus-standard\" cel_widget_id=\"aplus-module-8\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"700\" data-a-expander-name=\"aplus-module-expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\"\u003e\n\u003cdiv class=\"aplus-module-wrapper apm-fixed-width\"\u003e\n\u003cdiv class=\"apm-spacing\"\u003e\n\u003cdiv class=\"apm-lefttwothirdswrap apm-floatleft\"\u003e\n\u003cdiv class=\"apm-centerthirdcol\"\u003e\n\u003ch3 class=\"a-spacing-mini\"\u003eFrom the Preface\u003c\/h3\u003e\n\u003ch5 class=\"a-spacing-mini a-color-secondary\"\u003eWho Is This Book For?\u003c\/h5\u003e\n\u003cp class=\"a-spacing-base\"\u003eThis book is written for product people. If you’re wondering if that’s you, we’re referring to the individual or individuals responsible for developing, prioritizing, and rallying support for the development of a product or service. This role has been compared to a mini CEO, but we think that overstates the level of control most product people have.\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003eWe prefer the analogy of the executive chef, the person who brings together kitchen staff, menu, and purchasing—and even trains the front-of-house staff—all in order to bring in customers, satisfy their hunger, and make money for the business. It is not enough for an executive chef to simply distribute the work, but each team member must understand whom they are serving, and why they are doing things a certain way, so as to create a seamless experience for the customer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apm-rightthirdcol\"\u003e\n\u003cdiv class=\"apm-rightthirdcol-inner\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"aplus-launchpad-brand-description-left\" data-csa-c-id=\"z4sro3-jctibi-5fjcmm-7rk497\" class=\"celwidget aplus-module launchpad-brand-description-left aplus-standard\" cel_widget_id=\"aplus-launchpad-brand-description-left\"\u003e\n\u003cdiv class=\"a-section launchpad-module launchpad-module-brand-description-left\"\u003e\n\u003cdiv class=\"a-section launchpad-text-left-justify\"\u003e\n\u003cp\u003eIn many organizations (and particularly in technology organizations), this responsibility carries the title of product manager, product director, or product owner. Depending on the nature of your business and structure of your team, however, these duties may be handled by a myriad of other roles and functions, including project manager, development manager, engineering manager, technical lead, operations manager, program manager, user experience designer, customer success, QA, and many more. In today’s fast-moving business environment, responsibilities and titles can change as frequently as the technologies we work with.\u003c\/p\u003e\n\u003cp\u003eWe wrote this book to be accessible to anyone involved in product, regardless of title. If your job includes strategizing about where your product is going, contributing to alignment around a shared vision, or developing a plan to execute, then we hope this book will be relevant, enlightening, and useful to you.\u003c\/p\u003e\n\u003cp\u003eIn addition, we want this book to be useful for product people of all experience levels. Whether you’re a product newbie, a seasoned veteran, or a senior leader responsible for a range of products (or a team of product people), we believe the approach we describe here will help you and your team communicate product direction effectively.\u003c\/p\u003e\n\u003cp\u003eMaybe you had never heard of product roadmapping before you came across this book. That’s OK! (Welcome aboard, we have life jackets.) If you’re new to product development or new to the concept of roadmapping, we’ve designed this book to be a helpful introduction.\u003c\/p\u003e\n\u003cp\u003eOr maybe you have a product roadmapping process but have realized it’s flawed. Maybe what you thought was a product roadmap was actually a business plan, a marketing plan, or a project plan.\u003c\/p\u003e\n\u003cp\u003eRecognizing that you don’t have a working product roadmapping process is actually a great place to be. This means you can wipe the slate clean and start fresh.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eHow to Use This Book\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eProduct roadmapping isn’t a destination; rather, it’s a journey, marked by a collection of actions that help define how to deliver the highest possible value to the customer. The following list identifies the key principles we’ve found are crucial to a successful product roadmap. You may already have some of these in place, and each company, product, and set of stakeholders is different, so we’ll talk about how you can mix and match based on your needs and the readiness of your organization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"aplus-module-1\" data-csa-c-id=\"fulg90-ja4bta-8ggtdy-1mox1g\" class=\"celwidget aplus-module module-1 aplus-standard\" cel_widget_id=\"aplus-module-1\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"700\" data-a-expander-name=\"aplus-module-expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\"\u003e\n\u003cdiv class=\"aplus-module-wrapper apm-fixed-width\"\u003e\n\u003cdiv class=\"apm-spacing apm-wrap\"\u003e\n\u003cdiv class=\"apm-floatleft apm-wrap\"\u003e\n\u003cdiv class=\"apm-leftimage\"\u003e\n\u003cimg data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/vc\/11b52967-495e-4030-bcd9-92b3ae2e61d7._SR285,285_.png\" class=\"a-spacing-mini\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/vc\/11b52967-495e-4030-bcd9-92b3ae2e61d7._SR285,285_.png\" alt=\"Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty\"\u003e\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apm-centerthirdcol apm-wrap\"\u003e\n\u003cp class=\"a-spacing-base\"\u003eWe’ve organized the core of this book in the order of these tasks; however, our research has found that there’s no right order. In addition, Chapter 1 makes the case for a new approach to product roadmapping, Chapter 2 provides an overview of the core components, and Chapter 11 summarizes the entire process.\u003c\/p\u003e\n\u003cdiv class=\"amp-centerthirdcol-listbox\"\u003e\n\u003cdiv class=\"a-box a-spacing-small a-color-alternate-background apm-listbox amp-centerthirdcol-listbox\"\u003e\n\u003cdiv class=\"a-box-inner\"\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-size-base\"\u003eGather inputs (Chapter 3)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-size-base\"\u003eEstablish the product vision (Chapter 4)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-size-base\"\u003eUncover customer needs (Chapter 5)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-size-base\"\u003eDive deeper into needs and solutions (Chapter 6)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-size-base\"\u003eMaster the art and science of prioritization (Chapter 7)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-size-base\"\u003eAchieve buy-in and alignment (Chapter 8)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-size-base\"\u003ePresent and share (Chapter 9)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-size-base\"\u003eKeep it fresh (Chapter 10)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eEditorial Reviews\u003c\/h2\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-base\"\u003e\n\u003ch3\u003e\u003cspan\u003eAbout the Author\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\u003cspan\u003eC. Todd Lombardo wears many hats, all at once: author, designer, scientist, professor, and visualizer. After beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. In his role as Chief Design Strategist at Fresh Tilled Soil, he employs strategic thinking to craft smart, impactful solutions that radically transform clients’ product strategies. C. Todd serves as Adjunct Faculty at IE business School in Madrid, where he teaches courses on design in business and data visualization.\u003cbr\u003e\u003cbr\u003eBruce McCarthy is CEO of UpUp Labs and President of the Boston Product Management Association. Having spent a lifetime as a builder and innovator, Bruce has a passion for helping cross­functional product development teams work better together to deliver great products to market faster. Bruce is an internationally­ recognized thought ­leader and sought­ after speaker on product roadmapping and prioritization. Bruce and his team work with companies such as Vistaprint, Localytics, Zipcar, Johnson \u0026amp; Johnson, and Huawei, ?providing coaching, mentoring, and tools such as R?eqqs?, the simple, affordable roadmapping tool, and Awesomeness, ?a tool for measurably enhancing team effectiveness.\u003cbr\u003e\u003cbr\u003eEvan is seasoned entrepreneur and product leader who has brought dozens of products from concept to market for both consumer and enterprise audiences. As a founder, his companies have served a diverse variety of organizations, from startups, to nonprofits, to Fortune 500 companies, including Apple, Deloitte, Chevron, Sonos, Stanfor?d University, and others.\u003cbr\u003e\u003cbr\u003eCurrently, Evan operates as Director of Product for Wayfair where he leads find and navigation, working with a sophisticated personalization and machine learning initiative to anticipate customer needs and break the mold on the ecommerce experience. Prior to that Evan acted as Chief Product Officer for Boston based product design and build firm Fresh Tilled Soil where he drove both internal and external product development work.\u003cbr\u003e\u003cbr\u003eIn addition, Evan extends his knowledge and learnings to others through speaking engagements, custom workshops, and as an adjunct professor where he teaches classes on product management and design thinking. He is also a startup mentor for two leading startup accelerator programs: TechStars Boston and MassChallenge. He recently co-authored his first book on product development for O'Reilly Media titled \"Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty\".\u003cbr\u003e\u003cbr\u003eFor Evan, to build is to learn. He believes creating products and services is about solving mission-critical problems to make the world a better place, but just as important, an opportunity explore and experiment.\u003cbr\u003e\u003cbr\u003eMichael Connors is the Executive Creative Director of Fresh Tilled Soil, a Boston-based design firm. He primarily leads strategic design thinking sessions for projects of all sizes. Throughout his 25+ year design career, he has been a hands-on designer for a wide range of deliverables for digital and print products. He was formally trained as a fine artist with an MFA in Painting. He has been a design consultant for major universities for many years and has regularly taught design at the higher-ed level. He is currently Adjunct Faculty at IE Business School in Madrid, teaching workshops on design thinking.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"similarities_feature_div\" class=\"celwidget\" data-feature-name=\"similarities\" data-csa-c-id=\"f05fdc-26r1jl-v5nlvi-fcpmd9\" data-cel-widget=\"similarities_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"celwidget\" data-csa-c-id=\"yaxzt2-nyo184-ky4ij0-uknyle\" data-cel-widget=\"sims-consolidated-1_csm_instrumentation_wrapper\" data-mce-fragment=\"1\" cel_widget_id=\"sims-consolidated-1_csm_instrumentation_wrapper\"\u003e\n\u003cdiv class=\"celwidget pd_rd_w-OyxkH pf_rd_p-6b3eefea-7b16-43e9-bc45-2e332cbf99da pf_rd_r-NC22MC8ZYH4WHD6YDHV9 pd_rd_r-aef32571-4181-4c7a-abac-7617fe13765d pd_rd_wg-wgxb0 c-f\" data-csa-c-content-id=\"amzn1.sym.6b3eefea-7b16-43e9-bc45-2e332cbf99da\" data-csa-c-slot-id=\"product-bundle-1\" data-csa-c-type=\"widget\" data-csa-c-painter=\"p13n-desktop-sims-fbt-cards\" data-csa-c-id=\"kkioka-5htnqn-hucmr9-c20ka\" data-cel-widget=\"p13n-desktop-sims-fbt_DPSims_0\" data-mce-fragment=\"1\" cel_widget_id=\"p13n-desktop-sims-fbt_DPSims_0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":56754664276299,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/91CI6-3GN9L.jpg?v=1773063448","url":"https:\/\/bookread.io\/products\/product-roadmaps-relaunched-how-to-set-direction-while-embracing-uncertainty","provider":"bookread","version":"1.0","type":"link"}