{"product_id":"project-management-in-new-product-development-1st-edition","title":"Project Management in New Product Development 1st Edition","description":"\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eTurn Innovative Ideas into Products and Services―and Manage and Control Them Using Project Management Tools\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe first book to integrate project management and product development, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eProject Management in New Product Development\u003c\/span\u003e\u003cspan\u003e shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePacked with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eProject Management in New Product Development\u003c\/span\u003e\u003cspan\u003e features:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe first integrated treatment of project management and new product development designed for modern, globallyoriented firms\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eNumerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003e150 informative tables, figures, and graphics\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-base\"\u003e\n\u003cdiv class=\"a-row a-expander-container a-expander-extend-container\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-extend-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003ch2\u003eEditorial Reviews\u003c\/h2\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-base\"\u003e\n\u003ch3\u003e\u003cspan\u003eFrom the Publisher\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eBruce Barkley\u003c\/span\u003e\u003cspan\u003e is more than 30 years' experience in project management in both industry and government. One of his recent assignments include working with Coca Cola's new product development process.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eAbout the Author\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eBruce Barkley\u003c\/span\u003e\u003cspan\u003e is more than 30 years' experience in project management in both industry and government. One of his recent assignments include working with Coca Cola's new product development process.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":56754630328651,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/41KRH6lBxGL.jpg?v=1773063238","url":"https:\/\/bookread.io\/products\/project-management-in-new-product-development-1st-edition","provider":"bookread","version":"1.0","type":"link"}