{"product_id":"rewired-the-mckinsey-guide-to-outcompeting-in-the-age-of-digital-and-ai-1st-edition","title":"Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI 1st Edition","description":"\u003cdiv class=\"a-fixed-left-grid\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv id=\"ppdFixedGridRightColumn\" class=\"a-fixed-left-grid-col a-col-right\"\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-id=\"nfw2zl-6ccvkj-5gdra7-j567wk\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"140\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv class=\"a-fixed-left-grid\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\" id=\"ppdFixedGridRightColumn\"\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"4vgtxq-78pdsn-kxp11d-u92c92\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1628251840\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"140\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\"\u003e\n\u003cdiv id=\"bookDescriptionBox\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eIn Rewired, the world's most influential management consulting firm, McKinsey \u0026amp; Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities to outcompete in the age of digital and AI.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMany companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMcKinsey Digital's top leaders Eric Lamarre, Kate Smaje and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections – creating the transformation roadmap, building a talent bench, adopting a new operating model, producing a distributed technology environment so teams can innovate, embedding data everywhere, and unlocking user adoption and enterprise scaling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTested, iterated, reworked, and tested again over the years, McKinsey's digital and AI transformation playbook is captured in the pages of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRewired\u003c\/span\u003e\u003cspan\u003e. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices and detailed implementation methods, all exemplified with demonstrated case studies and illustrated with 100+ exhibits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eRewired\u003c\/span\u003e\u003cspan\u003e is for leaders who are ready to roll up their sleeves and do the hard work needed to rewire their company for long-term success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"aplus_feature_div\" class=\"celwidget\" data-feature-name=\"aplus\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"aplus\" data-csa-c-slot-id=\"aplus_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"3lk6x-io4soz-wbjtle-2rkayq\" data-cel-widget=\"aplus_feature_div\"\u003e\n\u003cdiv id=\"aplus\" class=\"a-section a-spacing-large bucket\"\u003e\n\u003ch2\u003eFrom the Publisher\u003c\/h2\u003e\n\u003cdiv class=\"aplus-v2 desktop celwidget\" data-csa-c-id=\"666vjc-r5vlo-v5qiid-rrorf7\" data-cel-widget=\"aplus\"\u003e\n\u003cdiv class=\"celwidget aplus-module module-12 aplus-standard\" data-csa-c-id=\"gu2ban-2k6lk4-nl9akg-ou42yc\" data-cel-widget=\"aplus-module-12\"\u003e\n\u003cdiv class=\"aplus-module-wrapper apm-spacing apm-floatnone apm-fixed-width\"\u003e\n\u003cdiv class=\"apm-sidemodule aplus-module-content\"\u003e\n\u003cdiv class=\"apm-hero-image\"\u003e\u003cimg alt=\"Rewired title treatment and Wall Street Journal bestseller banner\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/37a1784e-f070-4eb6-b973-1e51076a64f8.__CR1,0,2997,927_PT0_SX970_V1___.jpg\" class=\"\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/37a1784e-f070-4eb6-b973-1e51076a64f8.__CR1,0,2997,927_PT0_SX970_V1___.jpg\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module 3p-module-b aplus-standard\" data-csa-c-id=\"q13fz8-qfj7ex-f6gnmf-haxfvz\" data-cel-widget=\"aplus-3p-module-b\"\u003e\n\u003cdiv class=\"aplus-module-wrapper aplus-3p-fixed-width\"\u003e\u003cimg alt=\"What Rewired means by digital and AI transformation infographic\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/a949676d-7a74-458c-927b-73f30c24e7fa.__CR1,0,2997,1854_PT0_SX970_V1___.jpg\" class=\"a-spacing-base\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/a949676d-7a74-458c-927b-73f30c24e7fa.__CR1,0,2997,1854_PT0_SX970_V1___.jpg\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module 3p-module-b aplus-standard\" data-csa-c-id=\"gvnvxm-rke2pp-aja2nq-eo9u5g\" data-cel-widget=\"aplus-3p-module-b\"\u003e\n\u003cdiv class=\"aplus-module-wrapper aplus-3p-fixed-width\"\u003e\u003cimg alt=\"Infographic outlining the Business and Design roles needed for an agile pod\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/572be627-a19e-4885-97ab-06cc5c069990.__CR1,0,2997,1854_PT0_SX970_V1___.jpg\" class=\"a-spacing-base\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/572be627-a19e-4885-97ab-06cc5c069990.__CR1,0,2997,1854_PT0_SX970_V1___.jpg\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module 3p-module-b aplus-standard\" data-csa-c-id=\"jhqus1-duib2g-873hnx-11z4v3\" data-cel-widget=\"aplus-3p-module-b\"\u003e\n\u003cdiv class=\"aplus-module-wrapper aplus-3p-fixed-width\"\u003e\u003cimg alt=\"Infographic outlining the Engineering, Data Science\/AI, and Support roles needed for an agile pod\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/704e329c-cf5d-44ce-866e-be45ece7e4ff.__CR1,0,2997,1854_PT0_SX970_V1___.jpg\" class=\"a-spacing-base\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/704e329c-cf5d-44ce-866e-be45ece7e4ff.__CR1,0,2997,1854_PT0_SX970_V1___.jpg\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"btfSubNavDesktop_feature_div\" class=\"celwidget\" data-feature-name=\"btfSubNavDesktop\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"btfSubNavDesktop\" data-csa-c-slot-id=\"btfSubNavDesktop_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"owq205-eu5nrk-nnv1wz-h7nmmd\" data-cel-widget=\"btfSubNavDesktop_feature_div\"\u003e\n\u003cdiv id=\"btf-sub-nav-desktop-wrapper\" class=\"a-row a-size-base\" role=\"navigation\"\u003e\u003cnav id=\"btf-sub-nav-desktop-tabs\" class=\"\" aria-label=\"Navigate within the product detail page\"\u003e\u003ca id=\"btfSubNavDesktopTopTab\" class=\"a-link-normal sub-nav-desktop-tab\" href=\"https:\/\/www.amazon.com\/Rewired-McKinsey-Guide-Outcompeting-Digital\/dp\/1394207115#\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"top-tab-content\"\u003e\n\u003cdiv\u003e\n\u003ci class=\"a-icon a-icon-section-collapse a-icon-mini\" role=\"presentation\"\u003e\u003c\/i\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan class=\"a-size-base\"\u003eTop\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003ca id=\"btfSubNavDesktopAboutThisItemTab\" class=\"a-link-normal sub-nav-desktop-tab\" href=\"https:\/\/www.amazon.com\/Rewired-McKinsey-Guide-Outcompeting-Digital\/dp\/1394207115#richProductInformation_feature_div\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"tab-content\"\u003e\u003cspan\u003eAbout this item\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/a\u003e\u003ca id=\"btfSubNavDesktopCustomerReviewsTab\" class=\"a-link-normal sub-nav-desktop-tab\" href=\"https:\/\/www.amazon.com\/Rewired-McKinsey-Guide-Outcompeting-Digital\/dp\/1394207115#customer-reviews_feature_div\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"tab-content\"\u003e\u003cspan\u003eReviews\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/nav\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"legal_feature_div\" class=\"celwidget\" data-feature-name=\"legal\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"legal\" data-csa-c-slot-id=\"legal_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"965pc1-ewmw4u-7xi2vk-3fqngs\" data-cel-widget=\"legal_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"editorialReviews_feature_div\" class=\"celwidget\" data-feature-name=\"editorialReviews\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"editorialReviews\" data-csa-c-slot-id=\"editorialReviews_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"xgonjk-1z0549-bxkfxk-cnl7uk\" data-cel-widget=\"editorialReviews_feature_div\"\u003e\n\u003cdiv class=\"a-divider a-divider-section\"\u003e\n\u003cdiv class=\"a-divider-inner\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eEditorial Reviews\u003c\/h2\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-base\"\u003e\n\u003cdiv class=\"a-row a-expander-container a-expander-extend-container\"\u003e\n\u003ch3\u003e\u003cspan\u003eReview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cp\u003e\u003cspan\u003e“\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRewired\u003c\/span\u003e\u003cspan\u003e … combines a clear blueprint about what matters with clear guidance about how to get it done.”\u003cbr\u003e―\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eRONA FAIRHEAD, Board at Oracle; Life Peer, UK House of Lords; Chair at RS Group plc\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRewired\u003c\/span\u003e\u003cspan\u003e goes past the ‘what’ to delve into the ‘how’.”\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e―BETTINA DIETSCHE, Chief People and Culture Officer, Allianz Group\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRewired\u003c\/span\u003e\u003cspan\u003e will be required reading for my team.”\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e―TED DOHENY, President and CEO, Sealed Air Corporation\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e“\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRewired\u003c\/span\u003e\u003cspan\u003e provides a ‘Unified Field Theory’ … to help companies move from disjointed digital projects to an end-to-end true digital enterprise.”\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e―RON WILLIAMS, former Chairman and CEO, Aetna Inc. and a Director of American Express, The Boeing Company, and Johnson \u0026amp; Johnson\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRewired\u003c\/span\u003e\u003cspan\u003e is among the best book I’ve read in explaining what executives need to know at a level that is both understandable yet sufficiently detailed to be meaningful.”\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e―PETER JACOBS, CEO, ING Bank Netherlands\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFrom the Inside Flap\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cp\u003e\u003cspan\u003eHow companies navigate the technology world to achieve competitive advantage is the defining business challenge of our time. It’s not a simple journey. As one CEO said, “We can find digital everywhere in our company but the bottom line.” For digital and AI to deliver on its potential, executives need to be ready and willing to undertake the organizational “surgery” required to become a digitally capable enterprise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe answer is in rewiring your business so hundreds, if not thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. Rewiring a business is a journey―one that executives will be on for the rest of their careers. This book is your how-to guide through the most important changes: how to align your team on transforming your core business, reskill your talent bench, implement a new operating model, build a distributed technology and data environment to power teams, and scale the value.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWritten by the digital and AI leaders at McKinsey \u0026amp; Company, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRewired\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003etakes the lessons learned working with more than 200 large-scale B2C and B2B companies and translates them into step-by-step actions that have been proven to work. Tested, iterated, reworked, and tested again over the years, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRewired\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis the detailed playbook McKinsey’s own consultants use. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices, and detailed implementation methods, all exemplified with case studies and illustrated with 100 exhibits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eRewired\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis a practitioner’s guide for leaders who are ready to do the hard work needed to outcompete in the age of digital and AI.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-expanded=\"true\" class=\"a-expander-content a-expander-extend-content a-expander-content-expanded\"\u003e\n\u003ch3\u003e\u003cspan\u003eFrom the Back Cover\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003ePraise for REWIRED\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRewired\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ewill become the go-to playbook for people who want to harness digital innovation to drive competitive business outcomes.”\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e―DR. ALBERT BOURLA,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eChairman and CEO, Pfizer\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“In typical McKinsey fashion, this insightful book makes the challenge of tech-enabled transformations all the more approachable and actionable.”\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e―CHUA (“SK”) SOCK KOONG,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eBoard at Bharti Airtel, Prudential, Royal Philips, Ayala Corporation; former CEO, Singtel\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“An absolute must-read for any executive with aspirations for leading a multinational company.”\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e―MARTIN SHANKLAND,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eExecutive Board Member for Global Operations, adidas\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“This book gives insight into the capabilities and frameworks needed to win.”\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e―JULIE DILLMAN,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eEVP, Chubb Group; Senior Executive, Operations and Technology, and Digital Transformation Officer\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRewired\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis written with a practitioner’s eye and provides a clear roadmap for building your enterprise capabilities and concrete examples that will greatly increase your organization’s odds of success.”\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e―JEFF HARMENING,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eChairman and CEO, General Mills\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRewired\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eshows the way forward by not just clarifying the role of technology, but also showing how to apply the technology in order to achieve a competitive advantage.”\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e―DR. MARKUS KREBBER,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eCEO, RWE AG\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“A must-read for any organization looking to stay competitive in the digital age.”\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e―MATT ANDERSON,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eChief Digital Officer, The Carlyle Group\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“Lamarre, Smaje, and Zemmel have undertaken a unique service to cut through the complexity of digital and AI transformations and make it navigable.”\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e―CHUCK MAGRO,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eCEO, Corteva Agriscience\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e“To stay competitive and at the forefront of any industry, businesses must continuously adapt and evolve with technology. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRewired\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003etackles the key question of how.”\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e―ROBIN VINCE,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ePresident and CEO, BNY Mellon\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eAbout the Author\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eERIC LAMARRE\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis a senior partner and leads McKinsey Digital in North America. He is an engineer by training and worked in research at MIT on water waves and underwater acoustics before joining McKinsey. Eric has pioneered the development of McKinsey’s Digital \u0026amp; AI client service methodologies and published extensively on the topic. He previously served as managing partner of McKinsey Canada. Eric is on the board of the Montreal Heart Institute Foundation. He is married and has two wonderful daughters.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eKATE SMAJE\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis a senior partner at McKinsey and the global co-leader of McKinsey Digital. A history major at heart, Kate has spent the past 20+ years at McKinsey working with B2C companies. A frequent speaker and publisher on digital topics, she also works with clients across geographies and sectors to marry the power of technology and AI with the human change required to leap forward. She has experience as a chief technology officer and a self-proclaimed geeky interest in technology, continuous learning, and developing people. Kate is a trustee of Tommy’s, the London-based children’s charity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eRODNEY ZEMMEL\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis a senior partner at McKinsey and is the global co-leader of McKinsey Digital. He has served as the managing partner for McKinsey’s New York and northeast offices in the United States, and led McKinsey’s Healthcare Practice, working with clients in pharmaceuticals, biotechnology, and healthcare services. He is a recognized thought leader and previously co-authored the book \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eGo Long: Why Long-Term Thinking Is Your Best Short-Term Strategy\u003c\/span\u003e\u003cspan\u003e. Rodney started out as a molecular biologist and now partners with clients on digital transformations, AI, technology productivity, and digital business building.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":56754509250891,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/71kX2kNTncL._SL1500.jpg?v=1773062638","url":"https:\/\/bookread.io\/products\/rewired-the-mckinsey-guide-to-outcompeting-in-the-age-of-digital-and-ai-1st-edition","provider":"bookread","version":"1.0","type":"link"}