{"product_id":"strategic-planning-how-to-deliver-maximum-value-through-effective-business-strategy-1st-edition","title":"Strategic Planning: How to Deliver Maximum Value through Effective Business Strategy 1st Edition","description":"\u003cdiv class=\"a-fixed-left-grid\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"ppdFixedGridRightColumn\" class=\"a-fixed-left-grid-col a-col-right\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-id=\"nfw2zl-6ccvkj-5gdra7-j567wk\" data-cel-widget=\"bookDescription_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"140\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-fixed-left-grid\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\" id=\"ppdFixedGridRightColumn\"\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"4vgtxq-78pdsn-kxp11d-u92c92\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1628251840\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"140\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\"\u003e\n\u003csection class=\"page-section product-long-description\" id=\"description-section\"\u003e\n\u003cdiv class=\"description\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\n\u003cspan\u003eClosely aligning with the military strategy concepts that the ancient Chinese warrior-philosopher Sun Tzu developed in \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Art of War\u003c\/span\u003e\u003cspan\u003e over 2500 years ago, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eStrategic Planning\u003c\/span\u003e\u003cspan\u003e is a practical guide written by two German experts in strategy and innovation. Witmann and Reuter help leaders develop the ability to recognize opportunities in their corporate environment and take advantage of these opportunities effectively and flexibly by implementing revenue-generating strategies.  To foster active participation, they engage readers in direct question \"workshops\" that can be worked through individually or in teams, guiding them through analysis of value-based management, the strategic environment, strategic strength development, building strategies to suit products, and techniques to gain competitive advantage.  A full case study in strategy and business planning further coaches readers in handling the challenges of value creation and long-term success.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\n\u003ch2\u003eEditorial Reviews\u003c\/h2\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-base\"\u003e\n\u003ch3\u003e\u003cspan\u003eAbout the Author\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eProfessor Robert G. Wittmann\u003c\/span\u003e\u003cspan\u003e is Professor of Innovation Management at Ingolstadt University of Applied Sciences in Germany and partner in ADDventure Consulting GmbH, working with clients such as Audi and Siemens.\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eDr. Matthias P. Reuter\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis Head of Strategy, Marketing and Sales in Siemens AG's Training and Education Division.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":56754667749707,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/61Nrvp7FweL.jpg?v=1773063466","url":"https:\/\/bookread.io\/products\/strategic-planning-how-to-deliver-maximum-value-through-effective-business-strategy-1st-edition","provider":"bookread","version":"1.0","type":"link"}