{"product_id":"strategy-maps-converting-intangible-assets-into-tangible-outcomes","title":"Strategy Maps: Converting Intangible Assets into Tangible Outcomes","description":"\u003cdiv class=\"a-fixed-left-grid\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"ppdFixedGridRightColumn\" class=\"a-fixed-left-grid-col a-col-right\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-id=\"nfw2zl-6ccvkj-5gdra7-j567wk\" data-cel-widget=\"bookDescription_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"140\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-fixed-left-grid\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\" id=\"ppdFixedGridRightColumn\"\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"4vgtxq-78pdsn-kxp11d-u92c92\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1628251840\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"140\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\"\u003e\n\u003cdiv id=\"bookDescriptionBox\" itemprop=\"reviewBody\"\u003e\n\u003cspan\u003eMore than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Strategy-Focused Organization\u003c\/span\u003e\u003cspan\u003e, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.\u003cbr\u003e\u003cbr\u003eNow, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the \"strategy map\"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual \"aha!\" for executives everywhere who can't figure out why their strategy isn't working, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eStrategy Maps\u003c\/span\u003e\u003cspan\u003e is a blueprint any organization can follow to align processes, people, and information technology for superior performance.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv itemprop=\"reviewBody\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv itemprop=\"reviewBody\"\u003e\n\u003ch3\u003e\u003cspan\u003eReview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cspan\u003e\"...a useful resource for any manager who is or will be leading a balanced scorecard initiative.\" -- \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eStrategic Finance, March 2004\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"similarities_feature_div\" class=\"celwidget\" data-feature-name=\"similarities\" data-csa-c-id=\"f05fdc-26r1jl-v5nlvi-fcpmd9\" data-cel-widget=\"similarities_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"celwidget\" data-csa-c-id=\"yaxzt2-nyo184-ky4ij0-uknyle\" data-cel-widget=\"sims-consolidated-1_csm_instrumentation_wrapper\" data-mce-fragment=\"1\" cel_widget_id=\"sims-consolidated-1_csm_instrumentation_wrapper\"\u003e\n\u003cdiv class=\"celwidget pd_rd_w-OyxkH pf_rd_p-6b3eefea-7b16-43e9-bc45-2e332cbf99da pf_rd_r-NC22MC8ZYH4WHD6YDHV9 pd_rd_r-aef32571-4181-4c7a-abac-7617fe13765d pd_rd_wg-wgxb0 c-f\" data-csa-c-content-id=\"amzn1.sym.6b3eefea-7b16-43e9-bc45-2e332cbf99da\" data-csa-c-slot-id=\"product-bundle-1\" data-csa-c-type=\"widget\" data-csa-c-painter=\"p13n-desktop-sims-fbt-cards\" data-csa-c-id=\"kkioka-5htnqn-hucmr9-c20ka\" data-cel-widget=\"p13n-desktop-sims-fbt_DPSims_0\" data-mce-fragment=\"1\" cel_widget_id=\"p13n-desktop-sims-fbt_DPSims_0\"\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-base\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":56754624266571,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/61AsreNM30L._SL1500.jpg?v=1773063201","url":"https:\/\/bookread.io\/products\/strategy-maps-converting-intangible-assets-into-tangible-outcomes","provider":"bookread","version":"1.0","type":"link"}