{"product_id":"the-business-models-handbook-templates-theory-and-case-studies","title":"The Business Models Handbook: Templates, Theory and Case Studies","description":"\u003cdiv class=\"a-fixed-left-grid\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"ppdFixedGridRightColumn\" class=\"a-fixed-left-grid-col a-col-right\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-id=\"nfw2zl-6ccvkj-5gdra7-j567wk\" data-cel-widget=\"bookDescription_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"140\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-fixed-left-grid\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\" id=\"ppdFixedGridRightColumn\"\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"4vgtxq-78pdsn-kxp11d-u92c92\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"1628251840\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"140\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\"\u003e\n\u003csection class=\"page-section product-long-description\" id=\"description-section\"\u003e\n\u003cdiv class=\"description\"\u003e\n\u003cp\u003e\u003cspan\u003eBusiness frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe Business Models Handbook\u003c\/span\u003e\u003cspan\u003e brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more.\u003cbr\u003e\u003cbr\u003eAuthored by a leading global market researcher with a background working on over 3,000 different research projects, \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe Business Models Handbook\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eEditorial Reviews\u003c\/h2\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-base\"\u003e\n\u003cdiv class=\"a-row a-expander-container a-expander-extend-container\"\u003e\n\u003ch3\u003e\u003cspan\u003eReview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cspan\u003e\"As strategy is all about three things - implementation, implementation, implementation - \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe Business Models Handbook\u003c\/span\u003e\u003cspan\u003e is especially useful because it not only discusses the most important business models, but also provides practical guidance on how each model can be used.\" ― \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRennie Gould, CEO, Customize UK Training\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\"An excellent guide from a trusted source, this book will fast-track knowledge for managers wishing to develop their strategy or indeed their strategic thinking.\" ― \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eProfessor Stuart Roper, Huddersfield Business School, University of Huddersfield\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\"\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ePaul Hague\u003c\/span\u003e\u003cspan\u003e has produced an excellent all-in-one handbook that covers a multitude of business models that are used every day by marketing professionals. Thanks to his lifelong experience as a market researcher, Hague is able to thoroughly explain these models and also to provide case studies on how to use them. \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe Business Models Handbook\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis a practical text that all marketing experts should read.\" ― \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eJeroen Beukeboom, Global Market Intelligence Leader and Senior Analyst, AkzoNobel Industrial Coatings\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\"As well as being an absolute must for any MBA student, this superbly well-chosen collection of tools and models will not only save the life of many a business executive with a challenging presentation to make, but might just make life a little better for their audiences into the bargain. Too much time has been wasted at management meetings by businesses misusing or misunderstanding these hugely valuable and important tools. Now there is no excuse!\" ― \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ePeter Cheverton, Director, INSIGHT Marketing and People Ltd\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\"A comprehensive toolkit for managers wishing to learn the key insights from academic research of the last 60 years, and how they can help business.\" ― \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eDr Chris Raddats, Senior Lecturer in Marketing and Operations, Management School, University of Liverpool\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eReview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cspan\u003e\"As well as being an absolute must for any MBA student, this superbly well-chosen collection of tools and models will not only save the life of many a business executive with a challenging presentation to make, but might just make life a little better for their audiences into the bargain. Too much time has been wasted at management meetings by businesses misusing or misunderstanding these hugely valuable and important tools. Now there is no excuse!\", \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ePeter Cheverton, Director, INSIGHT Marketing and People Ltd\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\"As strategy is all about three things - implementation, implementation, implementation - \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe Business Models Handbook\u003c\/span\u003e\u003cspan\u003e is especially useful because it not only discusses the most important business models, but also provides practical guidance on how each model can be used.\", \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRennie Gould, CEO, Customize UK Training\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\"\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ePaul Hague\u003c\/span\u003e\u003cspan\u003e has produced an excellent all-in-one handbook that covers a multitude of business models that are used every day by marketing professionals. Thanks to his lifelong experience as a market researcher, Hague is able to thoroughly explain these models and also to provide case studies on how to use them. \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe Business Models Handbook\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis a practical text that all marketing experts should read.\", \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eJeroen Beukeboom, Global Market Intelligence Leader and Senior Analyst, AkzoNobel Industrial Coatings\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\"An excellent guide from a trusted source, this book will fast-track knowledge for managers wishing to develop their strategy or indeed their strategic thinking.\", \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eProfessor Stuart Roper, Huddersfield Business School, University of Huddersfield\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\"A comprehensive toolkit for managers wishing to learn the key insights from academic research of the last 60 years, and how they can help business.\", \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eDr Chris Raddats, Senior Lecturer in Marketing and Operations, Management School, University of Liverpool\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-extend-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\n\u003ch3\u003e\u003cspan\u003eAbout the Author\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cspan class=\"a-text-bold\"\u003ePaul Hague\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis based in Manchester, UK and is the founder of B2B International Ltd. Their clients include some of the largest corporations in Europe and the United States. Paul Hague is the author of a dozen books on market research as well as books on customer experience and business models that share over 35 years of practical experience in running a successful market research agency. These include Kogan Page titles such \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eB2B Customer Experience\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e(2018)\u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Business Models Handbook\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e(2019).\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"page-section\" id=\"content-section\"\u003e\n\u003cdiv class=\"page-section-content\"\u003e\n\u003cdiv class=\"collapse\" id=\"content-section-item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"similarities_feature_div\" class=\"celwidget\" data-feature-name=\"similarities\" data-csa-c-id=\"f05fdc-26r1jl-v5nlvi-fcpmd9\" data-cel-widget=\"similarities_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"celwidget\" data-csa-c-id=\"yaxzt2-nyo184-ky4ij0-uknyle\" data-cel-widget=\"sims-consolidated-1_csm_instrumentation_wrapper\" data-mce-fragment=\"1\" cel_widget_id=\"sims-consolidated-1_csm_instrumentation_wrapper\"\u003e\n\u003cdiv class=\"celwidget pd_rd_w-OyxkH pf_rd_p-6b3eefea-7b16-43e9-bc45-2e332cbf99da pf_rd_r-NC22MC8ZYH4WHD6YDHV9 pd_rd_r-aef32571-4181-4c7a-abac-7617fe13765d pd_rd_wg-wgxb0 c-f\" data-csa-c-content-id=\"amzn1.sym.6b3eefea-7b16-43e9-bc45-2e332cbf99da\" data-csa-c-slot-id=\"product-bundle-1\" data-csa-c-type=\"widget\" data-csa-c-painter=\"p13n-desktop-sims-fbt-cards\" data-csa-c-id=\"kkioka-5htnqn-hucmr9-c20ka\" data-cel-widget=\"p13n-desktop-sims-fbt_DPSims_0\" data-mce-fragment=\"1\" cel_widget_id=\"p13n-desktop-sims-fbt_DPSims_0\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":56754645795147,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/71u462EKn5L.jpg?v=1773063341","url":"https:\/\/bookread.io\/products\/the-business-models-handbook-templates-theory-and-case-studies","provider":"bookread","version":"1.0","type":"link"}