{"product_id":"think-bigger-how-to-innovate","title":"Think Bigger: How to Innovate","description":"\u003cdiv class=\"a-fixed-left-grid\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-col a-col-right\" id=\"ppdFixedGridRightColumn\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"nfw2zl-6ccvkj-5gdra7-j567wk\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"140\" data-a-expander-name=\"book_description_expander\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\" data-mce-fragment=\"1\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eGold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and Innovation\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThink Bigger\u003c\/span\u003e\u003cspan\u003e, Sheena Iyengar―an acclaimed author and expert in the science of choice―answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”\u003cbr\u003e\u003cbr\u003eIyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThink Bigger\u003c\/span\u003e\u003cspan\u003e offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.\u003cbr\u003e\u003cbr\u003eFor anyone looking to innovate, the black box of creativity is a mystery no longer. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThink Bigger\u003c\/span\u003e\u003cspan\u003e upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cb\u003eBOOKREAD™ 5-STEP SATISFACTION GUARANTEE\u003c\/b\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan rwr=\"1\"\u003e\u003cstrong\u003e1. No Risk, 30-Day Money-Back Guarantee. \u003cbr\u003e2. instant download. No surprises or hidden fees.\u003cbr\u003e3. Safe Payments via Credit\/Debit Card or PayPal® \u003cbr\u003e4. McAfee™ and SSL secured shopping cart.\u003cbr\u003e5. lifetime customer support.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":56754549588299,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/712F2Sixe-L._SL1500.jpg?v=1773062862","url":"https:\/\/bookread.io\/products\/think-bigger-how-to-innovate","provider":"bookread","version":"1.0","type":"link"}