{"product_id":"visual-communication-for-architects-and-designers-constructing-the-persuasive-presentation-1st-edition","title":"Visual Communication for Architects and Designers Constructing the Persuasive Presentation 1st Edition","description":"\u003cdiv class=\"a-fixed-left-grid\"\u003e\n\u003cdiv class=\"a-fixed-left-grid-inner\"\u003e\n\u003cdiv id=\"ppdFixedGridRightColumn\" class=\"a-fixed-left-grid-col a-col-right\"\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-id=\"nfw2zl-6ccvkj-5gdra7-j567wk\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"140\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"0357714970\" data-csa-c-is-in-initial-active-row=\"false\" data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"4j6ydo-7m6x57-99vl4d-qtmvd8\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cp\u003eVisual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges.\u003c\/p\u003e\n\u003cp\u003eYou will learn how to:\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eUnderstand differences in communication design, representation design and presentation design and know how to use these skills to your advantage;\u003c\/p\u003e\n\u003cp\u003eStructure the visual and verbal argument in your presentation;\u003c\/p\u003e\n\u003cp\u003eDesign your presentation layouts, architectural competitions, boards and digital presentations;\u003c\/p\u003e\n\u003cp\u003eManage issues related to the presentation of architectural and design ideas;\u003c\/p\u003e\n\u003cp\u003ePresent yourself professionally.\u003cbr\u003eYour ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIntroduction\u003c\/p\u003e\n\u003cp\u003e1: Communication, Representation and Presentation\u003c\/p\u003e\n\u003cp\u003e2: Constructing a Visual Argument\u003c\/p\u003e\n\u003cp\u003e3: Presentation Design\u003c\/p\u003e\n\u003cp\u003e4: Presenting Yourself Professionally\u003c\/p\u003e\n\u003cp\u003e5: Drawing for Impact\u003c\/p\u003e\n\u003cp\u003eNotes\u003c\/p\u003e\n\u003cp\u003eAcknowledgements\u003c\/p\u003e\n\u003cp\u003eIllustration Credits\u003c\/p\u003e\n\u003cp\u003eIndex\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eAuthor(s)\u003c\/strong\u003e\u003cbr\u003eBiography\u003c\/p\u003e\n\u003cp\u003eMargaret Fletcher is an associate professor of architecture at the College of Architecture, Design and Construction at Auburn University in Auburn, Alabama, USA. She is the author of the companion book, Constructing the Persuasive Portfolio.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"globalStoreInfoBullets_feature_div\" class=\"celwidget\" data-feature-name=\"globalStoreInfoBullets\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"globalStoreInfoBullets\" data-csa-c-slot-id=\"globalStoreInfoBullets_feature_div\" data-csa-c-asin=\"0357714970\" data-csa-c-is-in-initial-active-row=\"false\" data-cel-widget=\"globalStoreInfoBullets_feature_div\" data-csa-c-id=\"1m2lqg-eg2puk-ts2oja-ahxm2y\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"buyingOptionNostosBadge_feature_div\" class=\"celwidget\" data-feature-name=\"buyingOptionNostosBadge\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"buyingOptionNostosBadge\" data-csa-c-slot-id=\"buyingOptionNostosBadge_feature_div\" data-csa-c-asin=\"0357714970\" data-csa-c-is-in-initial-active-row=\"false\" data-cel-widget=\"buyingOptionNostosBadge_feature_div\" data-csa-c-id=\"gbhus9-tp2dqx-ixrx9m-b2vsvi\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"tellAmazon_feature_div\" class=\"celwidget\" data-feature-name=\"tellAmazon\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"tellAmazon\" data-csa-c-slot-id=\"tellAmazon_feature_div\" data-csa-c-asin=\"0357714970\" data-csa-c-is-in-initial-active-row=\"false\" data-cel-widget=\"tellAmazon_feature_div\" data-csa-c-id=\"gqfum9-n60zfx-2ej9kg-3edos1\"\u003e\n\u003cdiv class=\"celwidget c-f\" data-csa-op-log-render=\"\" data-csa-c-content-id=\"DsUnknown\" data-csa-c-slot-id=\"DsUnknown-5\" data-csa-c-type=\"widget\" data-csa-c-painter=\"tell-amazon-desktop-cards\" data-cel-widget=\"tell-amazon-desktop_DetailPage_4\" data-csa-c-id=\"q2d6q5-x3l5td-tkygzj-kb75jl\"\u003e\n\u003cdiv id=\"CardInstancex2YamGBF9QL6f2K2LQBvfA\" data-card-metrics-id=\"tell-amazon-desktop_DetailPage_4\" data-acp-tracking=\"{}\" data-mix-claimed=\"true\"\u003e\n\u003cdiv data-asin=\"0357714970\" data-marketplace=\"ATVPDKIKX0DER\" data-logged-in=\"false\" class=\"_tell-amazon-desktop_style_tell_amazon_div__1YDZk\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cb\u003eBOOKREAD™ 5-STEP SATISFACTION GUARANTEE\u003c\/b\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e1. No Risk, 30-Day Money-Back Guarantee. \u003cbr\u003e2. instant download. No surprises or hidden fees.\u003cbr\u003e3. Safe Payments via Credit\/Debit Card or PayPal® \u003cbr\u003e4. McAfee™ and SSL secured shopping cart.\u003cbr\u003e5. lifetime customer support.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bookread","offers":[{"title":"PDF","offer_id":57463402889547,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1031\/1204\/8971\/files\/9780367134631.jpg?v=1780007107","url":"https:\/\/bookread.io\/products\/visual-communication-for-architects-and-designers-constructing-the-persuasive-presentation-1st-edition","provider":"bookread","version":"1.0","type":"link"}