This book has a multidimensional perspective on AI solutions for business innovation and real-life case studies to achieve competitive advantage and drive growth in the evolving digital landscape.
Artificial Intelligence-Enabled Businesses demonstrates how AI is a catalyst for change in business functional areas. Though still in the experimental phase, AI is instrumental in redefining the workforce, predicting consumer behavior, solving real-life marketing dynamics and modifications, recommending products and content, foreseeing demand, analyzing costs, strategizing, managing big data, enabling collaboration of cross-entities, and sparking new ethical, social and regulatory implications for business. Thus, AI can effectively guide the future of financial services, trading, mobile banking, last-mile delivery, logistics, and supply chain with a solution-oriented focus on discrete business problems. Furthermore, it is expected to educate leaders to act in an ever more accurate, complex, and sophisticated business environment with the combination of human and machine intelligence.
The book offers effective, efficient, and strategically competent suggestions for handling new challenges and responsibilities and is aimed at leaders who wish to be more innovative. It covers the early stages of AI adoption by organizations across their functional areas and provides insightful guidance for practitioners in the suitable and timely adoption of AI. This book will greatly help to scale up AI by leveraging interdisciplinary collaboration with cross-functional, skill-diverse teams and result in a competitive advantage.
Audience
This book is for marketing professionals, organizational leaders, and researchers to leverage AI and new technologies across various business functions. It also fits the needs of academics, students, and trainers, providing insights, case studies, and practical strategies for driving growth in the rapidly evolving digital landscape.
Table of Contents
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Front Matter (Pages: i-xix)
Summary
CHAPTER 1
Crafting Effective AI Adoption Strategies (Pages: 1-23)
Aarti Neema, Rashid Khan
Summary
CHAPTER 2
Role of Artificial Intelligence in Management and Preservation of Old Text Through New Tech (Pages: 25-38)
Veenus Jain, Pallavi Mohanan, Mkrtchyan Naira
CHAPTER 3
Deployment of AI and ML Techniques in the Form of Ontology for Improving Business Management Perspectives (Pages: 39-55)
Aman Jandwani, Balraj Verma, Amit Mittal, Paras Jandwani, Gagandeep Singh Narula
CHAPTER 4
Blockchain in Supply Chain Management: Applications, Advantages and Challenges (Pages: 57-79)
Pijush Kanti Dutta Pramanik, Saurabh Pal
CHAPTER 5
Artificial Intelligence for Supply Chain Optimization: Benefits, Challenges, and Potential Solutions (Pages: 81-93)
Dhruv Kishore Bole, Narasimha Rao Vajjhala
CHAPTER 6
Fusing New Age Technologies with Marketing Management: Navigating the Digital Frontier (Pages: 95-103)
K. Ankitha, Jayapadmini Kanchan, Harish Kunder, Shwetha S. Shetty, K. Ganaraj, Madhura Hegde
CHAPTER 7
Nth Floor at Accenture—Next-Gen Onboarding Using Metaverse (Pages: 105-120)
Rachna Bansal Jora, Ansh Agrawal, Edoardo Mazzetto, Sweta Dixit, Samson Lallawmkipa Darlong
CHAPTER 8
Smart HR with Smart Technologies (Pages: 121-135)
Arnav Malhotra, Alka Maurya, Balasundram Maniam
CHAPTER 9
Securing Business Transactions Using Merkle Tree (Pages: 137-157)
N. Ambika
CHAPTER 10
InvestoAI-Tailored Investment Recommendation (Pages: 159-185)
Niomi Samani, Tejas Uttare, Rama M. Maliya, Kedar Samani
CHAPTER 11
Using AI Technology to Enhance Data-Driven Decision-Making in the Financial Sector (Pages: 187-207)
Meng Wu, Geetha Subramaniam, Zeyu Li, Xiuchun Gao
CHAPTER 12
The Role of Artificial Intelligence (AI) in the Transformation of Small- and Medium-Sized Businesses: Challenges and Opportunities (Pages: 209-226)
Arjita Jain, Kiran Shrimant Kakade, Swati Amit Vispute
CHAPTER 13
Applications of Artificial Intelligence and Machine Learning-Enabled Businesses: A SWOT Analysis for Human Society (Pages: 227-261)
Santanu Koley, Shatadru Sengupta, Bipasha Biswas, Kankana Datta, Manasi Jana, Apratim Mitra
Summary
Gamified Learning Environments for Higher Education Sustainability in Delhi Metropolitan Region (Pages: 263-273)
Sonia Yadav, Sweta Dixit, Rachna Bansal, Canh Van Ta
CHAPTER 15
Exploring the Impact of AI on Management and Healthcare for Streamlining Operations and Decision-Making (Pages: 275-288)
Pranshu Mathur, Ajay Kumar
CHAPTER 16
Empowering Defense: Harnessing AI for Next-Generation Warfare (Pages: 289-310)
Nikki Rani, Komal Jindal, Rita Chikkara, Nidhi Malik
CHAPTER 17
Industry Augmented Reality Along with Artificial Intelligence: Developments, Resources, and Possible Concerns (Pages: 311-332)
Sarabjeet Singh Sethi, Priyanka Sharma
CHAPTER 18
Transformative Effects of Smarter Chatbots: Unravelling the Vision, Challenges, and Capabilities of ChatGPT-Conversational AI (Pages: 333-350)
C. Kishor Kumar Reddy, Patlolla Sathvika Reddy, Ashritha Pilly, Srinath Doss
CHAPTER 19
Application of Artificial Intelligence in Business Management for Prudent Decision Making (Pages: 351-370)
Syed Tabassum Sultana, T. Venkat Narayana Rao
CHAPTER 20
Technology-Driven Business Ethics: A Philosophical Discourse (Pages: 371-389)
Sooraj Kumar Maurya, Amarbahadur Yadav, Rajiv Nayan
CHAPTER 21
Harnessing the Power of Artificial Intelligence for Sustainable Development (Pages: 391-396)
Ayan Harsh Sinha, Alka Maurya, J. Mark Munoz
CHAPTER 22
University Students’ Perception of Artificial Intelligence (AI) for Entrepreneurship Development in Selected Asian Countries of China, India, Indonesia, and Malaysia (Pages: 397-419)
Doris Padmini Selvaratnam, K.P. Jaheer Mukhtar, Evi Gravitiani, Wen Meiting
CHAPTER 23
Clubhouse Unleashed: Harnessing the Power of Voice for Robust Social Networking and Business Growth (Pages: 421-437)
Pooja Darda, Shailesh Pandey, Om Jee Gupta, Manpreet Kaur, Sanjaya Singh Gaur
CHAPTER 24
Artificial Intelligence (AI) as Strategy to Gain Competitive Advantage for Australian Higher Education Institutions (HEI) Under the New Post COVID-19 Scenario (Pages: 439-449)
Rubaiyet Hasan Khan, Rohini Balapumi
CHAPTER 25
AI for a Better Future—Perspectives from Young Employees in Malaysia and China (Pages: 451-466)
Geetha Subramaniam, Wang Zhe, Zhu Dan, Narayanaswami Subramaniam
CHAPTER 26
Personalization and Customer Experience in the Era of Data-Driven Marketing (Pages: 467-511)
Ambarish G. Mohapatra, Anita Mohanty, Subrat Kumar Mohanty, Nitaigour Premchand Mahalik, Sasmita Nayak
Index (Pages: 513-521)
